tag:blogger.com,1999:blog-16500155795270190752024-03-12T23:07:52.599-04:00Xperience Marketing SolutionsXperience Marketing Solutions is an interactive marketing agency and a leading provider of advanced marketing solutions.
Our expertise, design capabilities and innovative services allow us to help our clients tackle a specific marketing initiative or to improve all aspects of their marketing mix. Our team will help you develop or improve your corporate image, prospecting methods, customer retention techniques and your communication/media planning.Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.comBlogger52125tag:blogger.com,1999:blog-1650015579527019075.post-56282950602355483642020-05-08T09:56:00.000-04:002020-05-08T09:57:19.372-04:00Google Update May 2020 – Top takeaways<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyL3a3izyYbTeXpYG233AFywWbZ1ibkE0YQHaSv3NR1tmOBYFYRC3M88Mf3G3q_sN3ft5Q79-ocFvosf3jNEV2ggi__p0cQmeV91rHvImwD4JFf97bXx5jDhbwscoiYEbuVruhkRxitGVS/s1600/0.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="760" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyL3a3izyYbTeXpYG233AFywWbZ1ibkE0YQHaSv3NR1tmOBYFYRC3M88Mf3G3q_sN3ft5Q79-ocFvosf3jNEV2ggi__p0cQmeV91rHvImwD4JFf97bXx5jDhbwscoiYEbuVruhkRxitGVS/s400/0.jpeg" width="400" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 18pt;">A lot of businesses and multiple industries
have been shaken by this last Google Update!</span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">This is what we have learned so far,
how it may be affecting your business and what can you do about it to benefit
and come up on top instead of continue going down the Google rankings.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">Yes, there are multiple updates during
the year and after a few days things start to settle down, and we can see
results after assessing the situation. This update from just a few days was argued by some people on the
industry as another Google update. However, after a few days we see
increasingly evidence that this is a mayor, broad core update with substantial
effects to the search engine and local business listings.<o:p></o:p></span></span></div>
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<b><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">Search engine
marketing, communication strategies, assessment and SEO corrections should be
taken into consideration by all businesses affected. <o:p></o:p></span></span></b></div>
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<u><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">Some findings: <o:p></o:p></span></span></u></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10pt;"><span style="mso-list: Ignore;">-<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Global effect – core search update<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10pt;"><span style="mso-list: Ignore;">-<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Local search businesses and
directories affected<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10pt;"><span style="mso-list: Ignore;">-<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Healthcare industry and related websites<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10pt;"><span style="mso-list: Ignore;">-<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Changes are not limited to a specific
region<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10pt;"><span style="mso-list: Ignore;">-<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Different categories of website and
how Google index information also seem to be affected.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10pt;"><span style="mso-list: Ignore;">-<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Changes affecting different languages<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></o:p></span><b><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">How Google update
affects my business and for how long?</span></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Things keep
evolving day after day, and we will most likely continue to see the effects of
this new Google update.</span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">There will be
some business and industries that will be affected more than others. Over a
period of time we will see which industries were affected the most and what
specific steps can you take to counteract the effects.<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span></span></i></span><b><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why are these
updates affecting my website’s Google ranking?</span></span></b></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">When changes take
place new search queries pull information from global data centers and
different information may come up (older and new) because it takes time for the
dust and algorithm changes to settle. <o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">After changes
take place, things will be revise and adjustments will be made to smooth things
out. Google’s update definitely appears to be affecting SERPs to businesses and
industries around the world.<o:p></o:p></span></span></div>
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<b><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">Who and what has
been affected by this Google update?</span></span></b></div>
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<ul>
<li><span style="background-color: transparent; font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Local results and local reaches</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Local search engines and directories<o:p></o:p></span></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Information updates related to
Covid-19 also seem to be having and impact. We are not sure the total extent of
the effects, but the Coronavirus pandemic is definitely having an impact on
SEO. </span></span></li>
</ul>
<b><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">What can I do to
counteract Google updates that are affecting my Google business linting, my
business SEO and SERP?</span></span></b><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<br />
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">Weak content
seems to be greatly affected so it is important to continue improving your
content and with and relevant information about the topic of interest, related
keywords and key-phrases<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Review the
information on your local listing and directories to make sure it’s up to date
and has all relevant information.<span style="mso-spacerun: yes;"> </span>Don’t
just add the basic information, the more details the better.<span style="mso-spacerun: yes;"> </span>This is tedious work and you take a long time
to go each individual directory and search engine to make changes needed.<span style="mso-spacerun: yes;"> </span>On most occasions it is frustrating when requesting changes and not getting a response or missing important data
integration.<span style="mso-spacerun: yes;"> </span>If you are working with a
professional digital agency, such as </span><a href="https://xperiencemarketingsolutions.com/organic-seo/"><i><span style="color: blue; font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">“Xperience Marketing
Solutions”</span></i></a><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="color: blue;">
</span>that specializes on SEO/SEM, they should be able to assess you and take care of
all these things for you. <o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "arial" , "helvetica" , sans-serif;">Adding quality
content and relevant links is always important to counteract Google updates. It
is essential to take into consideration domain authority and relevance when
adding <i>external links</i> and bringing traffic to your website from “<i>back
links</i>”.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Xperience marketing Solutions recommends <span style="border: 1pt none windowtext; padding: 0in;">optimizing content around
medium tail keywords, when you optimize for medium tail keywords the search
engines will also index your website for many other relevant keywords that will
benefit your organic SEO.</span><strong><span style="border: 1pt none windowtext; font-weight: normal; padding: 0in;"><o:p></o:p></span></strong></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="border: 1pt none windowtext; font-size: 12pt; padding: 0in;">Tap into the power on multimedia. Use photos, dynamic content,
videos and other visual information that people like to see and share with
others.</span><span style="border: 1pt none windowtext; font-size: 12pt; padding: 0in;"><o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="border: 1pt none windowtext; font-size: 12pt; padding: 0in;">Make sure to integrate relevant social media feed and appropriate
links to your social media accounts.</span><span style="border: 1pt none windowtext; font-size: 12pt; padding: 0in;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 18.75pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="border: 1pt none windowtext; font-size: 12pt; padding: 0in;">Make sure to take into consideration snippets.<span style="mso-spacerun: yes;"> </span>Many </span><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">search
results have a featured snippet. These are the results that show up on search
engine results pages typically after the ads but before the ranked results.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Make good use of your H1, H2 and others.<span style="mso-spacerun: yes;"> </span>Always take time to come up with good headers
and titles for your pages and content.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 18.75pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">If you would like to get additional or need SEO/SEM for your
business, don’t hesitate to visit our website or contact our </span><a href="https://xperiencemarketingsolutions.com/"><span style="color: blue; font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">XMS
Search Engine Marketing specialists</span></a><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> for a free SEO
& SEM consultation. </span><b><span style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></b></span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.358226127.047268199999998 -80.680949599999991 27.4988302 -80.0355026tag:blogger.com,1999:blog-1650015579527019075.post-75610725936692743892020-02-11T15:55:00.000-05:002020-02-11T15:55:22.115-05:00Top Reasons Your Business Needs a Mobile-Friendly Website<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">It feels like every day new statistics are released about the rising prevalence of mobile usage in the world - more and more people are accessing their email, viewing websites, engaging on social media, and making purchases, all from the convenience of their phones or tablets. It’s safe to say, if your website isn't optimized for mobile, you’re missing a significant portion of your target audience. The time is now to get your website into tip-top, mobile-friendly shape for maximum business exposure.</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Unconvinced? Don’t just take our word for it. Take a look to this new info-graphic which outlines the top reasons your business needs a mobile-friendly website right now. Among the key facts outlined in the graphic are:</span></div>
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">1.2 billion people worldwide are accessing the web from mobile devices.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">52% of users said that a bad mobile experience made them less likely to engage with a company.</span></li>
</ul>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Having a website that is mobile-friendly and user-friendly is the first step in staying competitive in the digital marketplace - and ultimately, seeing long-term business success.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk4AB64zWuvRgrWvguIKYjYTLTGBp7YJZ6_nUBZCmhUr9ncGDFfXAuqUk58mx3nPndXG7CQtCxjjCw_1RmB2R9Rlpdf9ow4BqJg_jKM1wUvVu18oPNNIyNrMUy56c5PYIgegSXRiDIMnry/s1600/1.jpg" imageanchor="1" style="font-family: "Times New Roman"; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk4AB64zWuvRgrWvguIKYjYTLTGBp7YJZ6_nUBZCmhUr9ncGDFfXAuqUk58mx3nPndXG7CQtCxjjCw_1RmB2R9Rlpdf9ow4BqJg_jKM1wUvVu18oPNNIyNrMUy56c5PYIgegSXRiDIMnry/s640/1.jpg" width="593" /></a></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span lang="EN-US">References<o:p></o:p></span><span style="line-height: 13.91px;"><w:sdtpr></w:sdtpr></span></span></h1>
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<span style="font-size: xx-small;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Julie, C. (2017, March 29). <i>The Top Reasons Your Business Needs a Mobile-Friendly Website [Infographic]</i>. Retrieved from Social Media Today: http://www.socialmediatoday.com/marketing/top-reasons-your-business-needs-mobile-friendly-website-infographic</span></span><span lang="EN-US" style="line-height: 17.12px;"><o:p></o:p></span><w:sdtpr></w:sdtpr></span></div>
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<span lang="EN-US"><w:sdt docparttype="Bibliographies" docpartunique="t" id="834115143" sdtdocpart="t"><w:sdt bibliography="t" id="-573587230"></w:sdt></w:sdt></span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-84169583597136046302019-10-03T15:42:00.000-04:002019-10-03T15:44:16.936-04:00Are some search engines & directories on the business of "wasting your time"? Unless you pay them....<br />
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If you are actively working on <a href="https://digitalmarketinginstitute.com/en-us/blog/15-05-18-how-do-seo-and-sem-work-together-in-2018"><span style="color: blue;">SEO/SEM</span></a>
initiatives to promote your business and improve your online marketing strategy,
you are already aware there are many directories and sites that are constantly
popping up with multiple lists of businesses. The great majority of them end up
not becoming a successful business directory, however they still may gather
your company information and publish it without your permission. On many
occasions they may list wrong contact information and negative reviews about
your business and there is not much you can do about it.<o:p></o:p></div>
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Some of them may allow you to update the information if you
pay, but others are not even reachable. If you have been in business for a
while you also know there are many unethical people and businesses that cause
more harm than good. Sometimes unfair or unfortunate events occur which affect
your company in a negative way, but it’s just part of the “business life”.<o:p></o:p></div>
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What seems to be not very rational is to see some successful
or bigger companies who seem to be misleading or inconsiderate with users and
small businesses. After talking to hundreds of businesses we find that companies
such as Yelp, Yahoo, Yext and other very prominent search engine and online
directories are on the business of “wasting your time”! Many local companies
and small businesses think these companies will help your business by adding
your information on local directories and business listings, but when you are
done you are not better off.<o:p></o:p></div>
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They make you go through a tedious process (for most people
and business owners) and, after wasting your time and energy, more often than
not they will not update changes to your business listings, nor let you verify
your business listing… <b>unless you pay them... of course!<o:p></o:p></b></div>
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Many people are hesitant to invest on listing directory
services such as Yext because of the enormous price tag they entail. Still,
some might be tempted to pay the price when they find that claiming their listing
for free will not yield the expected changes. If you are one of those, keep in
mind that once you enter a contract with Yext, you can’t back down as easily as
many would like. If you ever leave their service, they will revert your
listings back to what they were before the contract started. This means that if
you want to keep the listings that Yext has created and updated for you, you
need to keep on paying them indefinitely.<o:p></o:p></div>
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<i>This photo shows a sample of a message you get after
completing the free verification process on Yext. They tell you the process
takes 2 weeks, but don’t hold your breath unless you can hold it indefinitely.<o:p></o:p></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYFXfHdKbXhRNPdi_69uIcYL_aidvL4SoGoorf7AR9D_uR8zou6dE39fKPNh0kwoIn2bxEd_rKghllXxIbnfIBWmCaDNeNnbeDC1BNO6bHTjn1_Xgit6VtvCGSrDbVkNpceKTXmFWfeWPN/s1600/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="316" data-original-width="335" height="301" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYFXfHdKbXhRNPdi_69uIcYL_aidvL4SoGoorf7AR9D_uR8zou6dE39fKPNh0kwoIn2bxEd_rKghllXxIbnfIBWmCaDNeNnbeDC1BNO6bHTjn1_Xgit6VtvCGSrDbVkNpceKTXmFWfeWPN/s320/1.png" width="320" /></a></div>
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This is especially a big concern for small businesses with
limited resources and limited marketing budget to promote and optimize their
online exposure.<o:p></o:p></div>
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All reasonable people understand businesses have to make money, and we don’t disagree with search engine and directories charging money. Most people will not have a problem with that.
The problem lies with the companies that promise something and do not deliver
the goods. For most business owners, the worst part is the aggravation and the
waste time.<o:p></o:p></div>
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On the other hand, you can find other search engines and
directories that will not list or update your business information unless you
pay them. But they don’t beat around the
bush, they just tell you like it is and if you don’t like it you can move on.
It is a refreshing approach to see when businesses are ethical and considerate
of other businesses.<o:p></o:p></div>
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<b>What are the best search engines and directories to
advertise my business?<o:p></o:p></b></div>
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The top search engine is Google, followed by Yahoo,
Bing and others. Depending on your business and type of industry, you will find
several important local business directories where your business should be
listed. For example, if you are on the
health care industry you may not care about Cars.com, TripAdvisor, Dining.com
or other no so relevant directories. However, it would be important to be
listed on Helathgrades.com, Vitals.com, Webmd.com and other related medical
directories. If you are an attorney you probably want to consider Avvo, but not
so much if you are an electrician.<o:p></o:p></div>
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If you would like to get details about the best directories where
you can promote your business, contact the SEO/SEM professionals at <a href="https://xperiencemarketingsolutions.com/organic-seo/"><span style="color: blue;">Xperience Marketing
Solutions</span></a>, and they will send you detailed information and suggestions to
help improve your online marketing communication and search engine
optimization.<o:p></o:p></div>
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<b>How important is to claim and optimize my local business
listings?<o:p></o:p></b></div>
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Whether you live in Port Saint Lucie, Martin County, Miami,
Tampa, Florida, California, USA or other country around the world, if you are
in business and have a website, you should be paying attention to local
business directories and applicable search engines where your business may be
listed by other people or where you can add information about your company so
people can find you.<o:p></o:p></div>
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To learn more about online marketing and the importance of
claiming and optimizing local business listings, follow our <u><span style="color: blue;"><a href="https://www.facebook.com/XperienceMarketingSolutions/">Facebook</a></span></u>,<span style="color: #0070c0;"> </span><a href="https://twitter.com/XMS_Marketing"><span style="color: blue;">Twitter</span></a>,
<a href="https://www.linkedin.com/in/xperiencemarketingsolutions/"><span style="color: blue;">LinkedIn</span></a>
and <a href="https://www.instagram.com/xperiencemarketingsolutions/"><span style="color: blue;">Instagram</span></a> feeds, and we will let you know when other valuable articles are posted.<o:p></o:p></div>
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<br />Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com4Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-72133661140276329872019-09-25T17:06:00.002-04:002019-09-25T17:06:45.698-04:00Google Latest Algorithm Update – September 24th 2019<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi__iWSadGr3IikC8SB-XzmA8iGZA9ZMDXSzkekGUWyzAoiZtw8XUtx8fScG74v6ttKXtsGMNe5Xd2p8HZxitCwr90IT3InueaZBwaXAqGSaXVhUoORRRlT3tn-_giQ1yu1Th_wTrsufM0e/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="434" data-original-width="1510" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi__iWSadGr3IikC8SB-XzmA8iGZA9ZMDXSzkekGUWyzAoiZtw8XUtx8fScG74v6ttKXtsGMNe5Xd2p8HZxitCwr90IT3InueaZBwaXAqGSaXVhUoORRRlT3tn-_giQ1yu1Th_wTrsufM0e/s640/1.jpg" width="640" /></a></div>
<div class="" style="background-color: white; border: 0px; box-sizing: border-box; color: #484848; font-family: "Source Sans Pro"; font-feature-settings: "kern", "onum", "liga"; font-size: 16px; margin-bottom: 1.5625rem; padding: 0px;">
<strong style="box-sizing: border-box;"><br /></strong></div>
<div class="" style="background-color: white; border: 0px; box-sizing: border-box; color: #484848; font-feature-settings: "kern", "onum", "liga"; font-size: 16px; margin-bottom: 1.5625rem; padding: 0px;">
<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">How will it affect your business and website ranking?</span></strong></div>
<div class="" style="background-color: white; border: 0px; box-sizing: border-box; color: #484848; font-feature-settings: "kern", "onum", "liga"; font-size: 16px; margin-bottom: 1.5625rem; padding: 0px;">
<span style="font-family: Arial, Helvetica, sans-serif;">Google has released on Sept. 24<sup class="" style="box-sizing: border-box;">th</sup> a significant broad core algorithm update! Google is constantly making updates, but every so often they make significant updates that result in broad changes to Google's search algorithms and systems. This is one of several important updates Google performs each year. This update is called "<a class="" href="https://searchengineland.com/google-september-2019-core-update-to-roll-out-later-today-322523" rel="noopener" style="box-sizing: border-box; color: #309230; cursor: pointer; text-decoration-line: none; transition: color 0.1s linear 0s, background-color 0.1s ease-out 0s;" target="_blank">the September 2019 Core Update</a>". Your search engine exposure may change as a result of this update. During the past months and year, Google has made changes to its search engine to help people find high-quality websites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of websites with quality content, so if your website has great content you shouldn't have a big concern about SEO. However, for the sites that may have been affected by Panda, Google has provided information and guidance on how to improve your website to improve your organic ranking.</span></div>
<div class="" style="background-color: white; border: 0px; box-sizing: border-box; color: #484848; font-feature-settings: "kern", "onum", "liga"; font-size: 16px; margin-bottom: 1.5625rem; padding: 0px;">
<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">Is this core update similar to the Panda and Penguin Algorithm changes by Google?</span></strong></div>
<div class="" style="background-color: white; border: 0px; box-sizing: border-box; color: #484848; font-feature-settings: "kern", "onum", "liga"; font-size: 16px; margin-bottom: 1.5625rem; padding: 0px;">
<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">Google's advice for publishers is focused on delivering the best possible user experience on websites instead of focusing on what they think are Google’s current ranking algorithms or possible indications. Many bloggers, marketing professionals and publications have been fixated on some core updates, such as the Panda algorithm change. However, the Panda update was just one update as many of the over 450 search improvements Google is expected to roll out in the next 12 months. In fact, since Google launched the Panda change, they have rolled out over a dozen additional modifications to Google's ranking algorithms. Many companies and marketing professionals have incorrectly assumed that changes in their rankings were related to Panda. Search Engines are complicated and constantly evolving. Google's programmer work is an art and science, so rather than focusing on specific algorithmic changes, we encourage all businesses to focus on delivering the best possible experience for their website users. Stay in touch for additional details about the latest core update.</span></span></div>
<div class="" style="background-color: white; border: 0px; box-sizing: border-box; color: #484848; font-feature-settings: "kern", "onum", "liga"; font-size: 16px; margin-bottom: 1.5625rem; padding: 0px;">
<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">There are <a class="" href="https://support.google.com/webtools/answer/7568523?hl=en" rel="noopener" style="box-sizing: border-box; color: #309230; cursor: pointer; text-decoration-line: none; transition: color 0.1s linear 0s, background-color 0.1s ease-out 0s;" target="_blank">several useful tools</a> that monitor Google’s activity. If you notice suspicious traffic fluctuations on your website, you can check it using one of the many available tools to see if it correlates to any new Google updates.</span></span></div>
<div class="so-panel widget widget_sow-editor panel-first-child" data-index="4" id="panel-12422-1-1-0" style="background-color: white; box-sizing: border-box; color: #484848; font-size: 16px; margin-bottom: 30px; zoom: 1;">
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<div class="" style="border: 0px; box-sizing: border-box; font-feature-settings: "kern", "onum", "liga"; margin-bottom: 1.5625rem; padding: 0px;">
<strong class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">What can my business do to deal with Google core updates?</span></strong></div>
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<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">The best way to deal with the new core algorithm update is to focus on quality SEO practices, stay informed about the latest updates and continue taking preventive action. If you need help with your SEO/SEM, please contact a local digital marketing agency that has a <a class="" href="https://xperiencemarketingsolutions.com/organic-seo/" rel="noopener" style="box-sizing: border-box; color: #309230; cursor: pointer; text-decoration-line: none; transition: color 0.1s linear 0s, background-color 0.1s ease-out 0s;" target="_blank">team of SEO Experts</a>.</span></span></div>
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<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">There are <a class="" href="https://support.google.com/webtools/answer/7568523?hl=en" rel="noopener" style="box-sizing: border-box; color: #309230; cursor: pointer; text-decoration-line: none; transition: color 0.1s linear 0s, background-color 0.1s ease-out 0s;" target="_blank">several useful tools</a> that monitor Google’s activity. If you notice suspicious traffic fluctuations on your website, you can check it using one of the many available tools to see if it correlates to any new Google updates.</span></span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">Are the messages Google is sending with regard to detected new “Mobile Usability issues” related to the new update?</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">If you use Google Search Console to manage your SEO, you’ve probably had received some emails about <i class="" style="box-sizing: border-box;">New Mobile Usability Issues detected on your site</i>. The email will inform you that your website has a certain number of issues that Google has detected.</span></div>
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<b class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">The following are some of the most common issues:</span></b></div>
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<li class="" style="box-sizing: border-box; font-feature-settings: "kern", "onum", "liga"; padding: 0.25em 0px; position: relative;"><span style="font-family: Arial, Helvetica, sans-serif;">Text too small</span></li>
<li class="" style="box-sizing: border-box; font-feature-settings: "kern", "onum", "liga"; padding: 0.25em 0px; position: relative;"><span style="font-family: Arial, Helvetica, sans-serif;">Content is wider than the screen</span></li>
<li class="" style="box-sizing: border-box; font-feature-settings: "kern", "onum", "liga"; padding: 0.25em 0px; position: relative;"><span style="font-family: Arial, Helvetica, sans-serif;">View port not set</span></li>
<li class="" style="box-sizing: border-box; font-feature-settings: "kern", "onum", "liga"; padding: 0.25em 0px; position: relative;"><span style="font-family: Arial, Helvetica, sans-serif;">Clickable elements too close together</span></li>
<li style="border-bottom: 0px; box-sizing: border-box; font-feature-settings: "kern", "onum", "liga"; padding: 0.25em 0px; position: relative;"><span style="font-family: Arial, Helvetica, sans-serif;">Submitted URL not found (404)</span></li>
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<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">For additional details about these errors, please visit <a class="" href="https://support.google.com/webmasters/answer/9063469?hl=en" rel="noopener" style="box-sizing: border-box; color: #309230; cursor: pointer; text-decoration-line: none; transition: color 0.1s linear 0s, background-color 0.1s ease-out 0s;" target="_blank">Google support page</a>. You can also run mobile test using the Mobile friendly google search tool.</span></span></div>
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<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">It is important to note that many of these suggestions are often erratic. Google’s crawler is not always 100% accurate on their assessment, and we can find in many forums a lot of people who are extremely frustrated when trying to located errors on their website which don’t seem to exist.</span></span></div>
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<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">We’ve also seen how the errors come and go for no specific reason. However, if you have errors and you are getting a notification by Google, it is better to address them and try to fix everything possible to make sure your website ranking is not affected in a negative way.</span></span></div>
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<span class="" style="box-sizing: border-box;"><span style="font-family: Arial, Helvetica, sans-serif;">If you don’t know how to make these changes, make sure to contact your website developer, website company or digital marketing agency that has an experienced web developers team.</span></span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-86494436904390944712019-03-29T15:22:00.000-04:002019-03-29T15:22:58.978-04:00What counts as a video view?<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Arial, Helvetica, sans-serif;">The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Here’s the rundown on how the major players count video views:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Google/YouTube: </b>The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Facebook and Instagram:</b> Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>LinkedIn: </b>For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 second on desktop and 300 milliseconds (one-third of a second) on mobile.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Pinterest:</b> Pinterest adopted the MRC standard of 50 percent of the ad in-view for 2 continuous seconds or more.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Reddit:</b> Reddit defines a video view as 2 continuous seconds at 50 percent view ability, per the MRC standard. A full video view is counted after a video ad shows for 3 continuous seconds at 100 percent view ability. Advertisers can bid on a cost-per-view (CPV) or CPM basis.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Snapchat:</b> Snap Ads’ view criteria is 2 seconds for a video view. The platform’s video ads run full-screen with the sound on.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Twitter:</b> Twitter adopted the MRC standard and counts a video ad view when 50 percent of the ad is in view for 2 seconds or more, or when a user engages with a video ad by clicking to expand or un-muting it.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Gesenhues, A. (2019, March 29). What counts as a video view? A refresher on how social platforms calculate video ad views. Retrieved from Marketing Land: https://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311</span></div>
Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-33557367688115210412019-01-25T15:54:00.000-05:002019-01-25T15:54:16.108-05:00Facebook adds new reporting for Click-to-WhatsApp ads<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQTdP6CoT-LO4uzr5dmqBdq993RQeo0oZ78Q_9dOF_61MbRGulRCrYaOd_JksYHyJAJCuuok-L_ZirqLGT01x5CNqFHwfLJpAHQJa9D2Y1upBcql4T6f4wUcG1xPQs0OahfZIcCXcJEwMt/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="556" data-original-width="900" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQTdP6CoT-LO4uzr5dmqBdq993RQeo0oZ78Q_9dOF_61MbRGulRCrYaOd_JksYHyJAJCuuok-L_ZirqLGT01x5CNqFHwfLJpAHQJa9D2Y1upBcql4T6f4wUcG1xPQs0OahfZIcCXcJEwMt/s320/1.jpg" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Ad campaign objectives now
include traffic, conversions (for website), and post engagement.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">Why marketers should care<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Facebook’s Click-to-WhatsApp ads
offers marketers and advertisers a way to start a conversation with consumers
on its encrypted messaging app. The ads can be purchased through Facebook’s Ad
Manager platform and display in a user’s Facebook News Feed. Now, in addition
to messages, Click-to-WhatsApp ad campaign objectives include traffic,
conversions (for website), and post engagement.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Facebook has been aiming to
monetize its encrypted messaging app for some time now. In Jan. 2018, the
company first launched a business app and business profiles for marketers using
the WhatsApp messaging app.<span style="mso-spacerun: yes;"> </span>Facebook’s
Click-to-WhatsApp ads began rolling out in August of last year, launching a
pre-filled WhatsApp chat that allowed users to message a business via the app.
(Advertisers running Click-to-WhatsApp ads receive metric reports in their
Facebook Ads Manager dashboard tracking how many conversations were started via
the ads.)<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Expanding its ad offerings to
WhatsApp is a logical next step for Facebook as its News Feed ad inventory
continues to become more saturated. With these latest features, marketers will
be able to attach specific ad objectives to the Clicks-to-WhatsApp ad campaigns
— further integrating a Facebook-to-WhatsApp engagement strategy.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References</span><span style="font-size: xx-small;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.5in;">Amy, G. (2019, January 03). </span><i style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.5in;">Facebook adds new
reporting for Click-to-WhatsApp ads</i><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.5in;">. Retrieved from Marketing Land:
https://marketingland.com/facebook-adds-new-reporting-for-click-to-whatsapp-ads-254750</span></span></div>
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<br />Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-28805959428419166572018-09-25T16:57:00.000-04:002018-09-25T16:57:31.062-04:00Is Your Website Mobile Friendly?<div class="MsoNormal" style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; text-align: justify;">
<span lang="EN-GB">The use of mobile devices is increasing steadily every day. The cell phones of yesteryear that were used to receive and make calls are being replaced with a dizzying array of intelligent devices that offer the user hundreds of functions design to smooth and facilitate the tasks of everyday life. There is a device that appeals to every kind of user, and they are widely available. Furthermore, the technology that makes them so user friendly shows no sign of slowing down, and it can be expected that they will only be more intuitive and useful in the future. Knowing this information, it’s no surprise that the number of users who are expected to use their device to make online purchases will jump 26% by 2017. This opens up a whole new segment of the population as potential customers for your brand, the people who prefer to browse the web from their mobile device(s).<u1:p></u1:p><o:p></o:p></span></div>
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<span lang="EN-GB">Even if you already have a well-established website, optimizing the site for mobile access requires adhering to some parameters that many business owners do not take into account, thereby hurting their company. Users are repelled by sites that are not well suited to mobile platforms and have lackluster performance, loading issues, reduced navigation speed and other issues. The design of the mobile site needs to be taken into account before losing revenue and potential customers due to negative experiences when visitors access to your site from a mobile device.<u1:p></u1:p><o:p></o:p></span></div>
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<span lang="EN-GB">An important factor that needs to be kept in mind when planning the mobile site is the discrepancy between the screen sizes of traditional computers and the newer mobile devices. These range from smaller smart phones with <st1:metricconverter productid="3.5 inch" w:st="on">3.5 inch</st1:metricconverter> screens to <st1:metricconverter productid="9.5 inch" w:st="on">9.5 inch</st1:metricconverter> tablet screens.Because of this, you have to make sure that you:<u1:p></u1:p><o:p></o:p></span></div>
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<span lang="EN-GB">Check your site to make sure it loads and performs well in the most common mobile devices of different screen sizes. </span></div>
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Adapt all content so that the maximum size of the mobile website does not exceed 20 kilobytes.</div>
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Optimize your content for faster loading time; the easiest way to do this is by reducing the number of images on your mobile site. Visitors will appreciate fast loading times.</div>
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<b><span lang="EN-GB">W3C <st1:city w:st="on"><st1:place w:st="on">Mobile</st1:place></st1:city>:</span></b><span class="apple-converted-space"><span lang="EN-GB"> </span></span><span lang="EN-GB">This tool allows you to evaluate the level of Validation of the mobile version of your website. The aim of this application is to show you if your web site is user friendly, just enter the address of your website and once the analysis is performed the tool will indicate via icons and colors the state of your website for different mobile devices.<u1:p></u1:p><o:p></o:p></span></div>
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<span lang="EN-GB">These are just a few tips and strategies to keep in mind when making your current site more mobile user friendly. Depending on the nature of your company, a well optimized mobile site will play a big part in attracting more customers and generating more revenue. It will also give you an edge over your competitors. In today’s technological era, most businesses could greatly benefit from an optimized mobile site.<u1:p></u1:p><o:p></o:p></span></div>
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<b><span lang="EN-GB">Is your website design ready for mobile devices?</span></b><span lang="EN-GB"><u1:p></u1:p><o:p></o:p></span></div>
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<span lang="EN-GB">If you need to “mobilize” you website, you should work with a professional mobile web design agency such as “Xperience Marketing Solutions”, an award winning agency servicing companies in <st1:country-region w:st="on">USA</st1:country-region>, Europe and <st1:place w:st="on">Latin America</st1:place> for the past 15 years. Currently with local marketing agents in The Treasure Coast, <st1:placename w:st="on">Palm</st1:placename> <st1:placetype w:st="on">Beaches</st1:placetype> and all <st1:place w:st="on">South Florida</st1:place>.</span></div>
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<span lang="EN-GB" style="font-size: 13px;"><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;">https://xperiencemarketingsolutions.com/</span></span></div>
Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-42835425103781570972018-08-14T13:31:00.002-04:002018-08-14T13:31:27.175-04:00New Tools to Manage Your Time on Facebook and Instagram<span style="font-family: arial, helvetica, sans-serif; text-align: justify;">Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced that both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,”</i> writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, the feature is labeled “Your Activity,” and on Facebook, it’s “Your Time On Facebook.” Clicking on either of these listings from the settings page will display a dashboard tracking the amount of time spent on the individual app by day. Clicking on the bars within the chart will show the total time spent that day. An option to set a daily reminder to close the app is located beneath the dashboard. There is also a link to “Notification Settings” feature where users can mute push notifications for the apps.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">References</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Gesenhues, A. (2018, August 1). Facebook & Instagram introduce new user tools to track time spent on the apps. Retrieved from Marketing Land: https://marketingland.com/facebook-instagram-introduce-new-user-tools-to-track-time-spent-on-the-apps-245247</span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-88879750096542014682018-07-06T15:59:00.000-04:002018-07-06T15:59:40.019-04:00Google Changed The Way It Works<br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">From
Google:<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">“Today, we’ve updated the way we label country
services on the mobile web, the Google app for iOS, and desktop Search and
Maps. Now the choice of country service will no longer be indicated by domain.
Instead, by default, you’ll be served the country service that corresponds to
your location. So if you live in Australia, you’ll automatically receive the
country service for Australia, but when you travel to New Zealand, your results
will switch automatically to the country service for New Zealand. Upon return
to Australia, you will seamlessly revert back to the Australian country
service.”</span><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP2Nmxy8QMwJN8RDZMMYhgVYbMd2K9U5_c41F9v7rn0Er8AqVSFfa6ROQtbzR0zbYDKJ6qT4jr2FCRm4c9j1cZznBjgc6fYgLnOa3E5rQJvaIJ62pzxYZVQeoAQYwnPRfoZWShp7uT8C05/s1600/cell.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="600" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP2Nmxy8QMwJN8RDZMMYhgVYbMd2K9U5_c41F9v7rn0Er8AqVSFfa6ROQtbzR0zbYDKJ6qT4jr2FCRm4c9j1cZznBjgc6fYgLnOa3E5rQJvaIJ62pzxYZVQeoAQYwnPRfoZWShp7uT8C05/s400/cell.gif" width="400" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">At the time, it seemed this update was more of
a minor change, when trying to check international results. Instead of going to
the version of Google for a particular country, the results were now based on
your location or the location in your Google settings.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">Google stated:<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">“This update will help ensure that you get the
most relevant results based on your location.”<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">This seemingly minor change actually had a huge
impact for websites operating in multiple markets.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References</span></span><br />
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<!--[if supportFields]><span
style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Stox, P. (2018, June 20). <i>Google
changed the way it works, and no one really noticed</i>. Retrieved from
Marketing Land:
https://marketingland.com/google-changed-the-way-it-works-and-no-one-really-noticed-242738</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
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<br />Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-53102548140077922012018-06-12T11:26:00.000-04:002018-06-12T11:26:47.391-04:00Great Tips On How To Make A Good Decision When Hiring A SEO/SEM Agency<div class="MsoNormal" style="background-color: #fefdfa; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; text-align: justify;">
<span lang="EN-GB" style="font-family: Arial;">Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line. The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: Arial;">First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one?<o:p></o:p></span></div>
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<ul style="background-color: #fefdfa; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0cm 0px 0.5em; padding: 0px 2.5em;" type="disc"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTxQ8xvRr8XcjRk9R-HOUlXdvCbuAb2t1dFYaKzqWqat9HSTCy-RfToyT50lmPMWcPuEeeQ60CFrn19_SHsf7lvEVvdw7mTLAcNlAAWmwz7TopD1xjRV5zXMf0PZXZlxha-vdDkTBGwzTa/s1600/seo-thumb.png" imageanchor="1" style="clear: left; color: #444444; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration-line: none;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTxQ8xvRr8XcjRk9R-HOUlXdvCbuAb2t1dFYaKzqWqat9HSTCy-RfToyT50lmPMWcPuEeeQ60CFrn19_SHsf7lvEVvdw7mTLAcNlAAWmwz7TopD1xjRV5zXMf0PZXZlxha-vdDkTBGwzTa/s320/seo-thumb.png" style="background: transparent; border-radius: 5px; border: 1px solid transparent; box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="320" /></a>
<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion.</span></li>
<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Work with professionals who have SEO knowledge and credentials.</span></li>
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<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Know exactly what type of SEO agency you are looking for. There are two main options: An outsourced program where you only need to provide your business information and the SEO team will do everything for you The second option is to work in partnership with them, in this case you can expect from them support and expansion of your marketing team capabilities.<o:p></o:p></span></li>
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<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Do you want organic optimization, sponsored placement or both. Learn the pros and cons and decide what’s best for your company.<o:p></o:p></span></li>
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<ul style="background-color: #fefdfa; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0cm 0px 0.5em; padding: 0px 2.5em;" type="disc">
<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Don’t be afraid to compare. Having in mind that the majority of SEO agencies offer a free consultation in order to answer some of your questions but at the same time to have the opportunity to show you their services, then a smart thing to do is to take multiple consultations with the ones that seem more appealing to you, and then take the time to compare between them.<o:p></o:p></span></li>
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<ul style="background-color: #fefdfa; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0cm 0px 0.5em; padding: 0px 2.5em;" type="disc">
<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Realistic time promises. A professional SEO agency will let you know that SEO/SEM is a long term investment and that fast results are just short-lived results.<o:p></o:p></span></li>
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<ul style="background-color: #fefdfa; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0cm 0px 0.5em; padding: 0px 2.5em;" type="disc">
<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Ask for help. Probably, if you already knew who could tell you about the best SEO agency, you wouldn’t be reading this article. Nonetheless, it is important to have in mind that you can get some references that speak out for themselves about the results that other companies have achieved hiring the services of the agencies you have in mind.<o:p></o:p></span></li>
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<ul style="background-color: #fefdfa; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0cm 0px 0.5em; padding: 0px 2.5em;" type="disc">
<li class="MsoNormal" style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px; text-align: justify;"><span lang="EN-GB" style="font-family: Arial;">Reporting and analysing results. For the most part, there are no guarantees of a specific ROI when implementing a marketing campaign. However, your agency should be able to track results and offer suggestions to maximize the best return on your investment. There are some reporting tools such as Google Analytics where you should have easily access to.<o:p></o:p></span></li>
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<span lang="EN-GB" style="font-family: Arial;">At the end of the day, taking the time trying to hire a professional SEO agency will translate into a smart marketing decision and a satisfactory return of investment.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: Arial;">For additional information about what SEO or SEM is best for your company, go to <a href="http://xperiencemarketingsolutions.com/">http://xperiencemarketingsolutions.com/</a> </span></div>
Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-34850243277029628062018-06-12T11:13:00.000-04:002018-06-12T11:13:26.449-04:00Social Media<b style="background-color: #fefdfa; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px;"><span style="color: #6fa8dc;">Social Media Marketing Solutions</span></b><br />
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Social media has become an intricate and very important element of any online marketing campaign. Social media increases your traffic on your site, promotes your brand, improves your SEO and much more.</div>
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Our social media team will help you plan, develop and implement you with the following and much more...</div>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">Development and design of social media presence</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">Development of social media community</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">Link building & traffic generation</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">Content writing & supervision</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">Blog development</li>
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Let us build your custom site for facebook<br /><br /><b>For more information visit our Website</b>: <a href="http://xperiencemarketingsolutions.com/">http://xperiencemarketingsolutions.com/</a></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-73776747322106186612018-05-02T15:22:00.000-04:002018-05-02T15:22:21.198-04:00LinkedIn is introducing video advertising and video for Company Pages<br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">LinkedIn is offering businesses two channels
for using video on the platform. Companies can now run native video ad
campaigns and include video within their Company Pages.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">Video for Sponsored
Content<o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">According to LinkedIn, more than 700
advertisers have been beta testing Video for Sponsored Content, the new native
video advertising offering, since October. Shrivastava said that, during that
time, LinkedIn members have spent an average of almost three times the amount
of time watching ads embedded with video contrasted with static ones.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">The native video ads appear in the news feed as
standalone, sponsored posts and auto-play on mute when in view, just like
user-uploaded video on the platform. The ads can help businesses produce leads
by driving site traffic.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">Video for Company
Pages<o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">Additionally, businesses and publishers can now
place video on their Company Pages.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">LinkedIn says, during the beta program, it
found Company Page video five times more likely than other types of content to
start a conversation among members.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial, Helvetica, sans-serif;">Both video
products are rolling out now and will be available to all businesses in the
coming weeks.</span><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References</span><br />
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style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Kurzer, R. (2018, March 29).
<i>LinkedIn is rolling out native video advertising & video for Company
Pages</i>. Retrieved from Marketing Land:
https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St. Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-52375332639694076132018-03-14T12:36:00.000-04:002018-03-14T12:36:43.649-04:00What is SEO (Search Engine Optimization)?<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">To understand what SEO really means, let's break that sentence down and look at the parts:</span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really, you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Moz. (2017, January 1). What is SEO ? Retrieved from Moz: https://moz.com/learn/seo/what-is-seo</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Search Engine Land. (2018, March 14). What is SEO? Retrieved from Search Engine Land : https://searchengineland.com/guide/what-is-seo</span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-56000166290406314542018-02-02T08:55:00.000-05:002018-02-02T08:55:41.909-05:00Facebook is banning all ads promoting cryptocurrencies<div class="MsoNormal" style="text-align: justify;">
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<span style="font-family: Arial, Helvetica, sans-serif;">Facebook is banning all ads that promote cryptocurrencies, including bitcoin, in an effort to prevent people from advertising what the company is calling “financial products and services frequently associated with misleading or deceptive promotional practices.”</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Facebook’s ban applies to all ads that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, and cryptocurrency,” according to a company blog post. It will span ads running on Facebook, as well as Facebook-owned Instagram and its Audience Network ad network of third-party sites and apps.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“This policy is part of an ongoing effort to improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook,” according to the company.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References<br />Tim, P. (2018, January 30). Facebook will ban all ads promoting cryptocurrency. Retrieved from Marketing Land: https://marketingland.com/facebook-will-ban-ads-promoting-cryptocurrency-233410</span></div>
Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-57740661727759515762017-12-14T10:19:00.001-05:002017-12-14T10:19:06.114-05:00Facebook ads can now link to brands’ WhatsApp accounts<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Facebook is piecing together the business side
of WhatsApp in much the same way it did with Messenger.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">In September, WhatsApp announced verified
profiles for businesses to establish their presence on the messaging service
that Facebook bought for $19 billion in 2014. Now, Facebook is giving
businesses a way to kick-start conversations with customers on WhatsApp.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Businesses can now add buttons to their ads
running on Facebook that link to their WhatsApp accounts, Facebook announced on
Wednesday. These buttons are effectively the WhatsApp-specific alternative to
the Messenger-linked buttons that Facebook introduced last year and expanded to
Instagram earlier this year.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">“Many people already use WhatsApp to communicate
with small businesses. It’s a fast, convenient way to stay in touch. By adding
a click-to-WhatsApp button to Facebook ads, businesses can now make it even
easier for people to learn about their products, set up an appointment or use
their service,” said Facebook’s product marketing manager, Pancham Gajjar, in
an emailed statement.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The WhatsApp-enabled ads will only be shown to
people on Facebook who have WhatsApp installed on their phones. They will
resemble a standard News Feed ad but include a “Send Message” button that
features WhatsApp’s logo. Hitting the button will open WhatsApp to a
preformatted message designed by the business for a person to send to the
business. People will be able to edit the message’s text before sending it, and
the message will be delivered with an image of the initial Facebook ad so that
the brand can identify which ad is responsible for the incoming message.</span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">By leveraging ads in Facebook’s news
feed, Facebook hopes to raise people’s level of awareness of and engagement
with businesses on WhatsApp. WhatsApp is said to appeal to a more international
audience of people who reside in areas where communicating with businesses
through the same service they use to chat with their friends is a more
established practice. Now that WhatsApp has opened to businesses, it’s time to
make its users aware that it is open for business.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References</span></span><br />
<div class="MsoBibliography" style="margin-left: .5in; text-indent: -.5in;">
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style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Peterson, T. (2017, December
13). <i>Facebook ads can now link to brands’ WhatsApp accounts</i>. Retrieved
from Marketing Land:
https://marketingland.com/facebook-ads-can-now-link-brands-whatsapp-accounts-230156</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-5603098094882667442017-11-16T09:41:00.000-05:002017-11-16T09:41:25.097-05:00Twitter officially enables 280-character limit for all accounts<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_p4AHXcXwbGrNEgNTk54tGFKK1XCj-D1z60dBbjYrse0FhjKnRQzL49hh1Wu84CPIudgawwG_upZzXk-B4_4tBgX2MMAFdeo7cCov4UAKt-OJ0CXHdvAW7YrrM2XusYXMrkQwmLKHJawO/s1600/280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="233" data-original-width="584" height="127" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_p4AHXcXwbGrNEgNTk54tGFKK1XCj-D1z60dBbjYrse0FhjKnRQzL49hh1Wu84CPIudgawwG_upZzXk-B4_4tBgX2MMAFdeo7cCov4UAKt-OJ0CXHdvAW7YrrM2XusYXMrkQwmLKHJawO/s320/280.jpg" width="320" /></a></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Less than two months after testing extending
tweets’ maximum length to 280 characters, Twitter is enabling the new length
for all users on Tuesday. The new maximum will apply to tweets in all languages
except Chinese, Japanese and Korean, in which space is less of an issue.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">The company said 140 characters don't give
users enough space for folks to express themselves. In a blog post, Twitter
shared some of its product research regarding the 140-character limit.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><i>“In languages like Japanese, Korean, and
Chinese you can convey about double the amount of information in one character
as you can in many other languages, like English, Spanish, Portuguese, or
French. … We see that a small percent of Tweets sent in Japanese have 140
characters (only 0.4%). But in English, a much higher percentage of Tweets have
140 characters (9%). … Our research shows us that the character limit is a
major cause of frustration for people Tweeting in English, but it is not for
those Tweeting in Japanese.”</i><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">The company said it spent time collecting data
and feedback from its test group before making the change. </span>With the change, Twitter has seen that people
run into fewer instances when they are forced to edit their tweets for length.
Under the 140-character limit, 9 percent of English-written tweets hit the cap.
However, under the 280-character limit, that number dropped to 1 percent,
according to Twitter.</span></div>
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<h1>
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References<o:p></o:p><w:sdtpr></w:sdtpr></span></span></h1>
<div class="MsoBibliography" style="margin-left: .5in; text-indent: -.5in;">
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style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Peterson, T. (2017, November
7). <i>Twitter officially enables 280-character limit for all accounts,
including brands</i>. Retrieved from Marketing Land:
https://marketingland.com/twitter-officially-enables-280-character-limit-accounts-including-brands-227921</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-39333916588963329612017-10-17T15:45:00.001-04:002017-10-17T15:45:27.070-04:00Snapchat rolls out Sponsored 3D World Lenses<div style="background-color: white; box-sizing: border-box; clear: both; line-height: 1.3em; margin-bottom: 20px; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Snapchat debuted its latest augmented-reality ad format.</span></div>
<div style="background-color: white; box-sizing: border-box; clear: both; line-height: 1.3em; margin-bottom: 20px; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects, like Snapchat’s famous dancing hot dog, that can be moved and resized to fit the scene.</span></div>
<div style="background-color: white; box-sizing: border-box; clear: both; line-height: 1.3em; margin-bottom: 20px; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Imran Khan, chief strategy officer of Snapchat’s parent company, Snap, announced the rollout of Sponsored 3D World Lenses on Thursday at an Advertising Week session in New York. Bud Light and Warner Bros. are the first advertisers to run these augmented-reality ads. In the Bud Light ad, the user can walk around a concession vendor selling Bud Light. Warner Bros. is using the ad format to promote “Blade Runner 2043” and features one of the flying cars from the movie.</span></div>
<div style="background-color: white; box-sizing: border-box; clear: both; line-height: 1.3em; margin-bottom: 20px; text-align: center;">
<img src="https://marketingland.com/wp-content/ml-loads/2017/09/Snapchat_Sponsored3DLensBudLightGIF.gif" /><img src="https://marketingland.com/wp-content/ml-loads/2017/09/Snapchat_Sponsored3DLensWarnerGIF.gif" style="background-color: transparent;" /></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="text-align: start;">In addition to crafting 3D World Lenses to entertain Snapchat’s audience, brands can also create more purpose-driven campaigns, similar to the augmented-reality experiences brands have built </span>using Apple’s new ARKit<span style="text-align: start;">. For example, a furniture brand could design one for people to see how a couch might look in their home. To help with the production process, Snap’s creative team will work with brands to build their 3D Lens experiences, according to Khan.</span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References</span></span><br />
<div class="MsoBibliography" style="margin-left: .5in; text-indent: -.5in;">
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style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;">Peterson, T. (2017,
September 28). <i>Snapchat rolls out Sponsored 3D World Lenses, bringing its
AR format to advertisers</i>. Retrieved from Marketing Land:
https://marketingland.com/snapchat-rolls-sponsored-3d-world-lenses-bringing-ar-format-advertisers-225147</span><span lang="EN-US" style="line-height: 107%;"><o:p></o:p></span><w:sdtpr></w:sdtpr></span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-5671689097199309552017-09-07T15:27:00.000-04:002017-09-07T15:27:40.832-04:00Facebook blocks Pages sharing fake news from buying ads<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHw8z11gwYKnk7zwIsYZrPadhX3DTmF1v4Pa-YPdBRGyD2a6PYTx_0nrSbowTBRR2FAtK-4fVxYulW2ghi0I7oBUdASqITO9SOMeWugm6UFDwPIW0inmXQvZ4RPkqCMqQ216dWPxAmE_NA/s1600/fb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="250" data-original-width="450" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHw8z11gwYKnk7zwIsYZrPadhX3DTmF1v4Pa-YPdBRGyD2a6PYTx_0nrSbowTBRR2FAtK-4fVxYulW2ghi0I7oBUdASqITO9SOMeWugm6UFDwPIW0inmXQvZ4RPkqCMqQ216dWPxAmE_NA/s400/fb.jpg" width="400" /></a></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Facebook will try to stem the spread of fake
news, even if it means cutting off some revenue.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Facebook will block Pages that repetitively
publish posts flagged as fake news from buying ads on the social network, the
company announced on Monday. “If Pages stop sharing false news, they may be
eligible to start running ads again,” Facebook product managers Satwik Shukla
and Tessa Lyons wrote in a company blog post.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Facebook already prohibits pages from buying
ads that link to articles flagged as fake, through a process involving
third-party fact-checkers that Facebook enacted earlier this year. But that policy
didn’t wholly prevent fake news publishers from using Facebook as a way to
drive traffic, since they could still buy ads linking to non-fake articles on
their sites. Now Facebook is extending the penalty.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">After being criticized for fueling the rise of
fake news leading into last year’s presidential election, Facebook has been
stepping up its efforts to tamp down that spread. In addition to working with
outside companies like ABC News, PolitiFact and Snopes to confirm or dispute
links’ veracity, Facebook has kicked fake news publishers out of its ad network
and banned advertisers and Pages that try to camouflage links in ads and posts
that violate Facebook’s rules.</span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References<o:p></o:p><w:sdtpr></w:sdtpr></span></span></h1>
<div class="MsoBibliography" style="margin-left: .5in; text-indent: -.5in;">
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style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Ha, A. (2017, August 28). <i>Facebook
says Pages that regularly share false news won’t be able to buy ads</i>.
Retrieved from Tech Runch:
https://techcrunch.com/2017/08/28/facebook-fake-news-ads/</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-81930857834924600452017-08-08T12:49:00.002-04:002017-08-08T12:49:24.861-04:005 Exciting Changes Coming to LinkedIn<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">LinkedIn’s has been rolling out a ton of new features to help boost the utility and opportunity of the service. Some of them are live right now, and if you’re a regular contributor on the network, you likely have access already.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Here are five of LinkedIn's new changes which are either already available or coming soon - and how they can be of benefit.</span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">1. Multiple Photos in Posts</span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">You can now add more than just one photo to your posts on LinkedIn.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioQtW0M8YlkepI-4bpXZQW6mUlkakR1LszRV3a9fGWuW-maenUpV2IzN75-PRy_5SQyP1rHv0qbeRpNs8Ro4twruNpZAWk1HuUkPb-ZcbhKqMtG4Y9F7uezTJqTelJLCdkTQzrJrz4eqC1/s1600/XMS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" data-original-height="1200" data-original-width="1300" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioQtW0M8YlkepI-4bpXZQW6mUlkakR1LszRV3a9fGWuW-maenUpV2IzN75-PRy_5SQyP1rHv0qbeRpNs8Ro4twruNpZAWk1HuUkPb-ZcbhKqMtG4Y9F7uezTJqTelJLCdkTQzrJrz4eqC1/s400/XMS.jpg" width="400" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">This is a welcome change that should have happened years ago. People use LinkedIn to show off their company culture and events, and trying to squeeze updates into one photo just wasn’t enough. Show off your business with this new feature.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">2. Native Video Content</span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Soon you’ll be able to shoot your videos within the platform.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Users will be able to record video on the LinkedIn app and share it directly to their network. This content could be given priority in the feed (though no one at LinkedIn has confirmed this).</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">3. Off Network Sharing</span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">In the past, if you shared a Pulse article on another social network, would be readers need to log into LinkedIn to view your content. LinkedIn has decided to go away with this - it appears exclusivity has been trumped by the need to attract more website visitors.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">4. Share Drafts</span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">LinkedIn's long form publishing platform is a great place to write and republish content - and now you can have others edit your LinkedIn articles before you hit publish.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">If you’re writing for your company page, this makes editing a lot easier for your content team.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">5. Disable Comments</span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Finally, LinkedIn is giving more control to publishers - you can now turn off comments on your posts, helping users eliminate spam and harassment from the social network.</span></div>
</div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<w:sdt docparttype="Bibliographies" docpartunique="t" id="1713308095" sdtdocpart="t">
<h1>
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">References<o:p></o:p><w:sdtpr></w:sdtpr></span></span></h1>
<w:sdt bibliography="t" id="-573587230"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">
</span><div class="MsoBibliography" style="margin-left: .5in; text-indent: -.5in;">
<!--[if supportFields]><span
style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Kerby, J. (2017, August 06).
<i>5 Exciting Changes Coming to LinkedIn</i>. Retrieved from Social Media
Today:
http://www.socialmediatoday.com/social-networks/5-exciting-changes-coming-linkedin</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
<div class="MsoNormal">
<br /></div>
</w:sdt></w:sdt></div>
Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-24181610792569954622017-07-07T16:21:00.000-04:002017-07-07T16:33:23.187-04:00Google Now Shows Job Postings In Its Search Results<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">It’s now official: Job listings are coming to
Google’s search results in a much more prominent way. Google’s job search
initiative is now live in US search results. Initially debuted at the company’s
I/O conference, Google For Jobs sees the search giant collaborating with other
companies in the job matching industry to connect employers with the right
candidates.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">While joining the power of Google’s machine
learning capabilities, combined with the services provided by other job
matching sites, Google aims to help users find the right job for them. Whether
you’re seeking an entry-level job, or a high level executive position, Google
For Jobs will be able to surface opportunities of all types.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Google For Jobs can be activated on either
desktop or mobile by searching for keywords such as “jobs near me”, “retail
jobs”, and so on. In addition to job descriptions, Google will also show key
information including when the job was posted, commute time from your home,
whether it’s full or part time, and even reviews of the employer.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">If there’s a particular type of job you’re
interested in, you can turn on alerts and receive an email notification
whenever a job matching your criteria gets posted.</span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyyc8x_KOlEJJdkat6YRsKrNntF0l1UwSUiMrLVxX8RlgPAUYhIVPlKxGTTZL4yHLNIaKu3OtMtxWQhcGxlSD836pC89IXBhmUWcQgMPUDaHWzJwLu3SWoagGjUPjt7JT9H0TEv7Wor44C/s1600/xmsarticle.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="700" data-original-width="1000" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyyc8x_KOlEJJdkat6YRsKrNntF0l1UwSUiMrLVxX8RlgPAUYhIVPlKxGTTZL4yHLNIaKu3OtMtxWQhcGxlSD836pC89IXBhmUWcQgMPUDaHWzJwLu3SWoagGjUPjt7JT9H0TEv7Wor44C/s400/xmsarticle.png" width="400" /></a></div>
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span>
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">References</span></span><br />
<div class="MsoBibliography" style="margin-left: .5in; text-indent: -.5in;">
<!--[if supportFields]><span
style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;">Southern, M. (2017, June
20). <i>Google For Jobs is Now Live in Search Results</i>. Retrieved from
searchenginejournal:
https://www.searchenginejournal.com/google-jobs-now-live-search-results/202986/</span><span lang="EN-US" style="line-height: 107%;"><o:p></o:p></span><w:sdtpr></w:sdtpr></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><w:sdt docparttype="Bibliographies" docpartunique="t" id="-59255330" sdtdocpart="t"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">
<w:sdt bibliography="t" id="-573587230">
</w:sdt></span></w:sdt></span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-17246245672180811232017-06-09T17:09:00.000-04:002017-06-09T17:13:14.468-04:00Facebook is Fighting the War Against Clickbait <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3J86MwSZedr0gwW2DzOjha4g-4MmKx7idfahGvs9Lkz2cNU6cf5Y2NPE96pjwgm_Ehz1r9PpAcyTWyUpCYqpbOYJgKdLD1H0PozCVgd3Dz4K8ot0NWyVjEtCbuvK13Onm0uTFfn7UOidM/s1600/clickbait2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="430" data-original-width="863" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3J86MwSZedr0gwW2DzOjha4g-4MmKx7idfahGvs9Lkz2cNU6cf5Y2NPE96pjwgm_Ehz1r9PpAcyTWyUpCYqpbOYJgKdLD1H0PozCVgd3Dz4K8ot0NWyVjEtCbuvK13Onm0uTFfn7UOidM/s400/clickbait2.png" width="400" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Facebook is getting more precise in its fight
against clickbait.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">After training its news feed algorithm to
recognize clickbait headlines last year and penalize the sites and Pages
associated with these posts, Facebook will now target individual posts that
link to articles that overpromise and underdeliver, in order to better isolate
and eliminate the clickbait trying to invade people’s news feeds.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Previously, Facebook considered website domains
or Facebook Pages at large when hunting for clickbait. That helped its system
to broadly identify bad actors that push out a lot of clickbait, but it also
made it harder to quarantine the occasional clickbait from an otherwise
reputable publisher. Now, by taking into account individual posts, Facebook can
strike down these one-off offenses without leveling an entire publication or
needing to wait for a publication’s clickbait volume to mount.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Facebook’s algorithm will also now distinguish
between headlines that withhold information and headlines that exaggerate the
story. The divide-and-conquer tactic is supposed to make Facebook’s system more
effective when evaluating whether a post links to a clickbait, per a company blog
post published on Wednesday.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">That post isn’t clear on exactly how the change
helps. But since Facebook is running a bunch of headlines through its computers
so those computers can learn what a clickbait headline looks like, it’s
possible that the computers had a hard time finding those patterns when
considering a headline like “When He Opened the Door, He Didn’t Know He’d Be
Met by This…” and one like “This Article Will Change Your Life.” The first
headline uses a lot of plain language, whereas the second has common clickbait
keywords like “change” and “your life.” So most likely Facebook’s computers
needed to separately learn the first headline type to more accurately
understand its characteristics, which is exactly how Facebook has trained its
computers to distinguish between these two types of headlines.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">“We categorized hundreds of thousands of
headlines as clickbait or not clickbait by considering if the headline
exaggerates the details of a story, and separately if the headline withholds
information. A team at Facebook reviewed thousands of headlines using these
criteria, validating each other’s work to identify large sets of clickbait headlines,”
according to Facebook’s blog post.</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Facebook will also start to test fighting
clickbait in other languages besides English. Sometime in the coming weeks, its
algorithm will begin to evaluate posts that are written in Arabic, Chinese,
French, German, Italian, Portuguese, Spanish, Thai and Vietnamese.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<h1>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span lang="EN-US" style="line-height: 107%;">References<o:p></o:p></span><span style="color: windowtext; line-height: 107%;"><w:sdtpr></w:sdtpr></span></span></h1>
<div class="MsoBibliography" style="margin-left: 36.0pt; text-indent: -36.0pt;">
<!--[if supportFields]><span
style='font-size:9.0pt;line-height:107%'><span style='mso-element:field-begin'></span></span><span
lang=EN-US style='font-size:9.0pt;line-height:107%;mso-ansi-language:EN-US'><span
style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span style='font-size:
9.0pt;line-height:107%'><span style='mso-element:field-separator'></span></span><![endif]--><span lang="EN-US" style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Peterson, T. (2017, May 17). <i>Facebook now pinpoints
individual posts to keep clickbait out of the News Feed</i>. Retrieved from
MarketingLand: http://marketingland.com/facebook-now-pinpoints-individual-posts-clickbait-214935</span><span style="font-size: 9pt;"><o:p></o:p></span></span><span style="font-size: 9.0pt; line-height: 107%;"><w:sdtpr></w:sdtpr></span></div>
<w:sdt docparttype="Bibliographies" docpartunique="t" id="655961464" sdtdocpart="t">
<w:sdt bibliography="t" id="-573587230">
</w:sdt></w:sdt><br />
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-90097743535442301052017-05-30T09:56:00.000-04:002017-05-30T09:56:14.736-04:00Is “Siri” the new Google’s competitor?<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;">A
new study from <i>Fivesight Research</i>,
“US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that
Siri is the mobile “search engine” of choice after Google. The study was based
on a survey of 800 US adults split roughly evenly between iOS and Android
users.</span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;">Google
was by far the dominant mobile search engine, with an 84% aggregate share among
respondents. Among Android users, Google’s search share was 90%. Among iPhone
owners Google had a 78% share. After Google, however, Siri was named by more
respondents as their “primary search engine” than Bing or Yahoo. (However, this
doesn’t reflect query volume, just identification as the primary engine of
choice.)</span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEing-F30c7hQcHjlcwnlLLdqksiuIamwXAReP9UjErhNs-N5N0xej7BlbUScUDeGvO_a_DgezU9FbMWs1ReYZu-nt5qBrGM9bc-bAIq8fNAhOWfw4BIo2ISyr-aZ-SE-tZqc4nZhsKm7ate/s1600/pic1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="586" data-original-width="800" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEing-F30c7hQcHjlcwnlLLdqksiuIamwXAReP9UjErhNs-N5N0xej7BlbUScUDeGvO_a_DgezU9FbMWs1ReYZu-nt5qBrGM9bc-bAIq8fNAhOWfw4BIo2ISyr-aZ-SE-tZqc4nZhsKm7ate/s400/pic1.png" width="400" /></a></div>
<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;">Siri
was the primary search engine of 13% of iPhone owners. This finding is
significant because it suggests the long-term, potentially disruptive impact of
voice and virtual assistants on traditional “query in a box” results. It’s
important to point out, however, that these responses reflect self-reported
data and many not line up one-to-one with behavior.</span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogliDIx3FHCcBjmVeu4asdVBJwfR8qn8Z8c18r6GA0xsfnTmKPwNe0GpAFHAr9dCTOd3hEqbdv8NVPe4rBGJjIrYcpgWvrUVUGpwSGuAVSn0ik09pq3DxvsGQzZpQZy5XnuSn3gPe5BvY/s1600/pic2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="542" data-original-width="800" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogliDIx3FHCcBjmVeu4asdVBJwfR8qn8Z8c18r6GA0xsfnTmKPwNe0GpAFHAr9dCTOd3hEqbdv8NVPe4rBGJjIrYcpgWvrUVUGpwSGuAVSn0ik09pq3DxvsGQzZpQZy5XnuSn3gPe5BvY/s400/pic2.png" width="400" /></a></div>
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Siri was also the most widely adopted virtual
assistant among the available choices, used by a higher number of iOS users
than “Google Now” was by Android users. Google Assistant wasn’t one of the available
choices on the survey.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span lang="EN-US" style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;">A
very large percentage of respondents (72%) said they were using virtual
assistants to “supplement” more traditional mobile search.</span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Only 16% of iPhone owners did not use a virtual
assistant, while just under 40% of Android users did not. Among iPhone owners
who used assistants other than Siri, 10% used Google Now, and 4% cited Cortana.
Among Android users, 24% were using virtual assistants other than Google’s own,
with 10% using Cortana and the remainder distributed across several others,
including Viv.</span><o:p></o:p></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">The survey also found that Chrome was the
dominant mobile browser, with a 48% share, followed by Safari, with 37%.
Roughly 14% of iPhone owners used Chrome as their primary browser. However,
Android owners reported a higher level of non-Google browser use, with 11%
choosing a Microsoft browser and another 10% using “other.”<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">When working on your search engine marketing it
is paramount to take all important variables into consideration. If your
business needs a “search engine marketing overhaul” make sure you contact a
professional digital marketing agency with proven experience in search engine
optimization and search engine communication.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">We invite you to visit Xperience Marketing
Solutions’ website where you can find additional information about organic SEO,
sponsored SEM – google Ads and much more.
<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.xperiencemarketingsolutions.com/">www.xperiencemarketingsolutions.com</a>
</span><o:p></o:p></span></div>
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<h1>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span lang="EN-US">References<o:p></o:p></span><span style="color: windowtext; line-height: 107%;"><w:sdtpr></w:sdtpr></span></span></h1>
<div class="MsoBibliography" style="margin-left: 36.0pt; text-indent: -36.0pt;">
<!--[if supportFields]><span
style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Sterling, G. (2017, April
6). <i>Siri is Google’s nearest mobile search competitor [Report]</i>.
Retrieved from Search Engine Land: http://searchengineland.com/survey-siri-googles-nearest-mobile-search-competitor-272640</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-13128757728536385222017-04-06T10:20:00.000-04:002017-04-06T10:20:07.498-04:00The Top Reasons Your Business Needs a Mobile-Friendly Website<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">It feels like every day new statistics are
released about the rising prevalence of mobile usage in the world - more and
more people are accessing their email, viewing websites, engaging on social
media, and making purchases, all from the convenience of their phones or
tablets. It’s safe to say, if your website isn't optimized for mobile, you’re
missing a significant portion of your target audience. The time is now to get
your website into tip-top, mobile-friendly shape for maximum business exposure.</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Unconvinced? Don’t just take our word for it. Take
a look to this new info-graphic which outlines the top reasons your business
needs a mobile-friendly website right now. Among the key facts outlined in the
graphic are:</span></div>
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">1.2 billion people worldwide are accessing the web from mobile devices.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">52% of users said that a bad mobile experience made them less likely to engage with a company.</span></li>
</ul>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Having a website that is mobile-friendly and
user-friendly is the first step in staying competitive in the digital
marketplace - and ultimately, seeing long-term business success.</span></div>
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<h1>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span lang="EN-US">References<o:p></o:p></span><span style="color: windowtext; line-height: 107%;"><w:sdtpr></w:sdtpr></span></span></h1>
<div class="MsoBibliography" style="margin-left: 36.0pt; text-indent: -36.0pt;">
<!--[if supportFields]><span
style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Julie, C. (2017, March 29). <i>The
Top Reasons Your Business Needs a Mobile-Friendly Website [Infographic]</i>.
Retrieved from Social Media Today:
http://www.socialmediatoday.com/marketing/top-reasons-your-business-needs-mobile-friendly-website-infographic</span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-no-proof: yes;"><o:p></o:p></span><w:sdtpr></w:sdtpr></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com2Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-29117584565845895192017-03-21T15:21:00.000-04:002017-03-21T15:21:31.800-04:00What's the Difference Between SEO and SEM?<div class="separator" style="clear: both; text-align: center;">
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Search engine optimization and search engine
marketing can be a confusing concept to grasp. Is there even a difference
between them?<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Both terms are often used interchangeably,
which makes matters even worse. It is important to understand the difference
between the two terms and that they are different.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">What is search engine
optimization (SEO)?<o:p></o:p></span></span></b></div>
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<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">SEO is essentially a component of the larger
category, SEM. According to Google’s Knowledge Graph, search engine optimization
is “the process of maximizing the number of visitors to a particular website by
ensuring that the site appears high on the list of results returned by a search
engine.”<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">The SEO industry is continually changing due to
the frequent changes made to Google’s algorithm. But, there is one aspect of
SEO that stays constant: SEO is made up of On-Page and Off-Page activities.</span><o:p></o:p></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">What components does
SEO include?<o:p></o:p></span></span></b></div>
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<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">As stated above, SEO is comprised of two
different activities.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">On-Page
SEO includes:<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US"><br /></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Incorporating selective keyword
naturally into title tags, meta descriptions, heading tags, alt text, etc.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Blog posts and page copy that is
written and optimized with quality<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Clean and formatting page URLS<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Optimized page load speed<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Google authorship incorporated<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Social sharing integration within
your content<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">And much more!<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">·<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">Off-Page
SEO includes:<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Creating a high quality, natural
backlink profile (aka having other high quality/authoritative sites link to
your site naturally)<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Social sharing signals<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-Social bookmarking (Stumbleupon,
Reddit)<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">
</span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">-List goes on here too!</span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">What is search engine
marketing (SEM)?<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">According to Wikipedia, “Search engine
marketing is a form of Internet marketing that involved the promotion of
websites by increasing their visibility in search engine results pages (SERPS)
through optimization and advertising.” SEM includes SEO tactics, as well as
several other search marketing tactics.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">What components does
SEM include?<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Other than search engine optimization, SEM
includes the use of paid search, such as pay per click (PPC) listings and
advertisements. Most of the time, SEM strictly includes PPC campaigns and
activities, but if you use SEO and paid search, that falls under SEM efforts.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">What is the main
difference of SEO and SEM?<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">The main difference between these two terms is
that search engine optimization is simply a component of search engine
marketing. As mentioned above, SEM includes components of paid search, such as
PPC and also SMM (social media marketing).<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 35.4pt; text-align: justify;">
</div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">It is important to note that you should never
use the terms SEO and SEM interchangeably, because although they work hand in
hand, they are not the same term.<o:p></o:p></span></span></div>
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<h1>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><span lang="EN-US">References<o:p></o:p></span><span style="color: windowtext; line-height: 107%;"><w:sdtpr></w:sdtpr></span></span></h1>
<div class="MsoBibliography" style="margin-left: 36.0pt; text-indent: -36.0pt;">
<!--[if supportFields]><span
style='mso-element:field-begin'></span><span lang=EN-US style='mso-ansi-language:
EN-US'><span style='mso-spacerun:yes'> </span>BIBLIOGRAPHY </span><span
style='mso-element:field-separator'></span><![endif]--><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-no-proof: yes;">Rende, N. (2014, June 19). <i>What's
the Difference Between SEO and SEM? [FAQS]</i>. Retrieved from Hubspot:
https://blog.hubspot.com/insiders/seo-sem-faqs</span><span lang="EN-US" style="line-height: 107%;"><o:p></o:p></span><w:sdtpr></w:sdtpr></span></div>
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<span lang="EN-US"><w:sdt docparttype="Bibliographies" docpartunique="t" id="-900602039" sdtdocpart="t"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">
<w:sdt bibliography="t" id="-573587230">
</w:sdt></span></w:sdt></span></div>
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Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029tag:blogger.com,1999:blog-1650015579527019075.post-11801846807847583752017-02-10T08:47:00.000-05:002017-03-29T13:14:58.198-04:00Don’t be fooled by fake news<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw6qyHm9njzNaUo34zamObSKh9YMBJdXILvRa5f6kyny6eUHCAGIkz9kPu1qTphetWBUV3v4BjmeyBHA4X0ob8Pq9Jd-JOR65qllqAvQjJJlSSDuXziZgur-AimAFuqfqN1_JU9LtOpjTD/s1600/FB.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw6qyHm9njzNaUo34zamObSKh9YMBJdXILvRa5f6kyny6eUHCAGIkz9kPu1qTphetWBUV3v4BjmeyBHA4X0ob8Pq9Jd-JOR65qllqAvQjJJlSSDuXziZgur-AimAFuqfqN1_JU9LtOpjTD/s200/FB.png" width="200" /></a></div>
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<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Social
media, for better or worse, is a part of 21st-century culture and it's has been
deeply ingrained in the daily lives, experiences and viewpoints of Americans of
all ages. Millennials and new generations
don't know a world without Instagram, Facebook and Google. Intersecting daily with social media networks it’s
simply their reality.</span></span></div>
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<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Social
media connects users across the world, allowing them to share ideas, thoughts,
and content. While the dangers of social media are prominent in teachings to
youth, the entire spectrum of what exactly is dangerous may not be covered.
Students are warned of the consequences of posting scandalous photos or
inappropriate comments. However, there are other important concerns to take
into consideration when it comes to social media communication. One of these
important social issues is the fact that many people are getting badly
influenced by “fake news”.</span></span></div>
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<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">As
a result of this concerning trend, some social networks are taking action. Now,
Facebook is letting its users flag news stories as fake or a hoax and working
with fact checkers to vet them, it is the first effort to address fake news
since the United States election. Facebook stated on Dec. 15 that it is taking
steps to weed out “the worst of the worst” fake news from its platform.</span></span></div>
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<span lang="EN-US" style="line-height: 107%;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-US" style="line-height: 107%;"></span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">So, be responsible, get educated and don’t
believe everything you read in social media platforms. Always check with
reliable sources first before sharing any news.</span><o:p></o:p></span></div>
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<b><span lang="EN-US"><br /></span></b></div>
Xperience Marketing Solutionshttp://www.blogger.com/profile/08628198835035074053noreply@blogger.com0Port St Lucie, FL, USA27.2730492 -80.35822610000002427.047268199999998 -80.680949600000019 27.4988302 -80.035502600000029