Monday, February 8, 2016

Twitter update - Expanding character limitation?

Twitter is planning to release a new feature in the first quarter of 2016


Once again, we see social media changing and evolving. The feature that made Twitter famous, their 140 character limit may be getting a substantial update in the upcoming months.  

Some reports state that the text limitation will move from 140 characters up to 10,000, which is considered by many to be the biggest change to Twitter so far since its inception.

When the reports first came out, many users were not very happy about the possible change. Thereafter, Twitter officials clarified that the text that is displayed will still be limited to 140 characters, however an option to click to expand text will be added to allow for the additional text to appear on the twit.

Some of the obvious benefits from this change include:
  • First, longer tweets will be easier to read because they won’t have to be spread out over multiple messages.
  • Next, they will be easier to find and search since the text will be text rather than images.
  • The more text that Twitter has access to, the more accurate your message and ad targeting can be.
  • Additional text may help with Search engine optimization


For most companies and marketers who use twitter ads, this is likely going to be a very good change.

There is not yet any set date for when this update will be rolled out.


For additional information about Social Media Marketing and communications, please visit our website:


www.XperienceMarketingSolutions.com

Monday, October 19, 2015

Don't be fooled by phone spammers!

Google does not call soliciting business


Many local businesses have received phone calls from “Google” to talk about SEO. What these people may not know is that it probably is NOT Google calling them. 

There are many unethical companies cold calling local companies pretending to be Google.  

BE AWARE! 99.9% of the time those calls are from phone spammers cold calling to solicit your business.


  • Google does not place robocalls.
  • Google does not call to "update your front page listing" or ask you to "claim your free website."
  • Google does not charge for inclusion in Google Search or Google My Business.

Their tactic is to scare businesses into believing that they have problems with Their SEO, SEM, local listings, or related.

It is very unlikely that it is actually Google these people are receiving a call from. Google will rarely call businesses, with the exception of those who request a call which is most often related Google AdWords users for CPC campaigns. So, if you receive a call from someone who claims to be Google, be aware that it is far more likely that this is actually someone misrepresenting themselves. These callers may call to “update your local listing, improve your SEO, fix errors your web may have” or even tell you to “claim your free website”. If a caller supposedly from Google makes these suggestions, it will be clear indication they are not from Google.

However, on some occasion you will receive an actual call from Google. These calls will usually be automated calls related to account setup PINs, login 2-step verification, Google Places listing verification or something of the sort. The call may also be from Google if your business has actually requested for a call to be made. This chance is very small though, with 99.99% of the calls from people pretending to be from Google actually not being from a Google employee.

If your business needs help with SEO and SEM, make sure you work with a local Google certified professional or digital agency which will guide you in the right direction and present you with honest options for SEO, local listings or sponsored search marketing. Some agencies will have Google certification or google partnership and they should be able to help you, but they should NOT claim they are calling from Google.

Don’t let those unethical companies fool you with their scare tactics!!

If you get continuous calls and you are constantly harassed by these callers…


WHAT CAN YOU DO?

The next time someone calls you telling you they are from Google:

  • Ask them to give you their phone number and email, so you can get back to them. 
  • Then you can send us that information and we will let know if they are from google or not.  
As a fellow chamber members, we will not charge you a fee for this verification.

Xperience Marketing Solutions has over 15 years of experience in digital marketing and our SEO/SEM team is “Google, yahoo & Bing certified”.


If you want more information about these Google spam calls, please do not hesitate to contact us via email: info@XperienceMarketingSolutions.com  or call (772) 905-3005.

www.XperienceMarketingSolutions.com

Tuesday, October 6, 2015

Trade Show Marketing Strategies and Tips






Trade shows are a great opportunity for businesses to market to potential clients. However, trade shows do not generally last very long, so a company need to make sure it will be successful. Here are some tips for your trade show marketing strategy that can help make sure it is a success.

  • Promoting in Advance – A trade show should be promoted long in advance before the actual event. A good rule of thumb would be to begin advertising it 60-90 days in advance for build-up. While you want to be promoting the event, it isn’t necessary to promote every single day. But, you should definitely begin the promotion at least 2-3 months before the event takes place.
  • Social Media/Online Marketing ­– A great way to promote your event is through social media and online marketing. Most consumers have access to some sort of social media, and if not, another way to view online marketing. These methods are effective not only because of their far reach, but they are also very cost-effective.
  • Professional Display – Your booth is your best opportunity to make a good first impression. By keeping a professional display, you can give clients a good impression that is likely to draw them in for more information. Large or small displays can both be used as long as they portray your company with a positive image.
  • Display Information – Use enough information in your display to portray the positive image you want. But, do not include too much information as the display is not meant to tell everything about your service or product.
  • Neatness – Minimize clutter on your design and booth in order to add to the professional, positive image you are trying to portray
  • Engagement – Engaging with people is one way to draw their interest. Use an appropriate team from your business that is knowledgeable, positive and outgoing. This team can interact with clients and increase their interest in your business.
  • Giveaways – Giveaways that have a real value for the attendees are another way to generate interest while also adding to the positive image you have.
  • CRM Strategies – Follow up your trade show with customer relationship management strategies.
If you would like to learn more about trade show marketing and how to improve your overall marketing strategy, contact the event marketing professionals at Xperience Marketing Solutions at www.XperienceMarketingSolutions.com to get a FREE consultation.

Thursday, January 15, 2015

Xperience Marketing Solutions delivers results once again. XMS designs the best booth of The 41st Stuart Boat – 2015




The 41st Stuart Boat Show was held January 9th – 11th and was a great success for the city, the Marine industry and Xperience’s clients. This event has become one of the most important marine industry shows on the Treasure Cost and South Florida.  With more than 180 exhibitors and 19k visitors, this fantastic boat show features a huge selection of boats, cruisers and yachts just to name a few on display in-water and on land. Several companies such as Whiticar and Shearwater also featured marine electronics, generators, engines and every marine accessory imaginable from top manufacturers and dealers.



One of the most exciting highlights of this event is the selection of the “best booth”.  Most companies and vendors take great pride in their company and the way they present themselves to the public and their peers. This year an outsider was in charge of analyzing each booth while taking into consideration multiple design variables and product presentation. The winner and best booth of the 41st Stuart Boat Show was “Shearwater” which is a division of Whiticar. (www.Whiticar.com). The booth was designed by one of the best marketing agencies in the Treasure Coast and South Florida. “XMS - Xperience Marketing Solutions” www.XperienceMarketingSolutions.com   The team at Xperience Marketing Solutions specializes in digital marketing, however they have proven over the years to be one of the best creative design marketing agencies. XMS has been working with companies and organizations in the marine industry for the past several years such as MIAF, MIATC, www.XperienceFloridaMarine.com just to name a few.



Xperience Marketing Solutions offers a great array of services, including event marketing planning, product display, booth design and other promotional marketing solutions.  For additional information about enhancing your corporate image, contact the XMS team or visit our website for more information www.Xperienceusa.com  

Friday, November 7, 2014

Plan Your Online Marketing Strategy for the Holidays


With the Holiday Season approaching it is necessary to take some actions to make the most of this time of the year which it is perfect to improve sales and strengthen customer relationships.

According with the consulting company Gallup “Americans' initial estimates of the total amount they will spend on Christmas gifts this year point to an above-average holiday season for the nation's retailers”. Companies can expect that the average U.S. adult will spend 781 dollars on Christmas gifts this year, which is significantly higher than 2013.

Xperience Marketing Solutions want to help you and give you some advice to plan and improve the appropriate online strategies that will help you reap the benefits that this holiday season could bring to your business. 

BE INSPIRED BY THE HOLIDAY 
Just as people decorate their home for the holidays, companies need to show to their customers that they are also enjoying the holiday’s season and are preparing for it. Decorate your social networks display areas and website according to the season. Create funny images and even a video for posts showing your holiday spirit and make sure you share the joy with for your clients. 

INCENTIVES TO BUY 
During the Holiday season people are going to be more willing to spend money; your competitors know that and they are going to flood the internet with unbeatable deals and that’s why you have to create strong incentives to buy.

You have to make more noise than ever to get noticed for your potential customers to pay attention to what you have to offer. A great way to get attention is through promotions and contests. There are different types of promotions that work better depending of the type of business and the objectives. You can use promotional codes, contests, limited time deals and coupons. 

EMAIL MARKETING 
It’s a good idea to share some information with your clients by email, but on holidays the number of emails in everyone’s inboxes will increase more than ever. So it’s important to take some actions to make your emails stand out from others in your customers email inbox.

First of all you have to keep clear the purpose of the emails that you're going to send. Do you want to promote a specific service or product? Do you want to let them know about a special offer for the holidays? Or do you just want to send some wishes? Depending of your goals, your emails need to have some distinctive images and keywords and don’t forget to segment your contact list into categories.

PREPARE YOUR CALENDAR 
The Holiday season is not just a date; there are various days that you have to keep in mind to get the most of this season. You don’t have to make promos or create images for each of these days; with a simple email to your clients you can make a big impact. 

Thanksgiving (U.S.), November 27
Black Friday, November 28
Small Business, Saturday, November 29
Cyber Monday, December 1
Free Shipping Day, December 15
Hanukkah, December 16-24
Christmas, December 25
Boxing Day, December 26
New Year’s Eve, December 31

For additional information and other great strategies to improve your digital marketing, please contact one of our marketing representatives.  www.xperiencemarketingsolutions.com    

Monday, April 28, 2014

Top 5 Mobile Marketing Mistakes

With 58% of American adults owning a Smartphone (PewResearch Internet Project, 2014) the prospect of reaching new customers through their Smartphone is heartening. However, sometimes companies get mobile marketing wrong and mobile campaigns fail. Find below some important tips and the biggest mobile marketing mistakes you should avoid:

  1. Understanding how people really use their mobile.
According to the Harvard Business Review, mobile doesn't mean on the go at all times: “New data show that 68% of consumers' Smartphone use happens at home. And users' most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call me time." Now, “me time” refers to activities seeking entertainment or relaxation, such as watching a funny video or even window shopping for fun. Therefore, apps don’t have one single purpose; the same app can be used for self-expression or socializing and connecting with users during “me time” is what make you able to reach shoppers through their Smartphone’s.  

  1. Overlooking a mobile-optimized web site
A common mistake is to run a mobile campaign without a mobile-optimized web site. For example, pointing users to a flash web site that isn’t optimized for mobile is a letdown for the potential clients and landing page it’s useless. Then it’s important to have in mind that sites on a desktop don’t necessary work on a Smartphone screen, and user-friendliness is the key to keep customers engaged.

  1. Tracking the results
It makes sense that if you are investing in the execution of a marketing campaign, you will be interested in measuring the results. However, many companies run a mobile strategy without considering its effectiveness. To improve the communication with customers and to create new ways of reaching them, tracking the results is a must of any mobile marketing effort.

  1. Discounts & coupons
The number of consumers who participate in mobile marketing, represent the success of your campaign. Then, you need to tell customers what’s available in the stores for them. There must be links to redeem a special offer or see related items of interest. Your clients may use of their phones as they’re in your shop to check competitor’s prices, so another tool is to activate discounts if the user checks-in at your store location,  to prevent “showrooming”: customers going elsewhere if they find better deals.

  1. Under-investing in mobile media           
Ten percent of consumer’s media time is spent on mobile. However, only 1% of all advertising money is spent on mobile. (eMarketer, 2011). You should consider elements such as your specific target market, percentage of revenue generated from mobile users, b2b & b2c trends and then make decisions towards your mobile marketing expenses.



For additional information about how can mobile marketing and mobile web optimization help your business, we invite you to visit our website and contact our mobile marketing team www.XperienceMarketingSolutions.com to get a FREE consultation.

Tuesday, April 15, 2014

Wordpress vs. HTML5 for my new website, which one is the best?


There is not a clear choice or a single answer for this question.  There are many variables to take into consideration before you make the decision about what’s best for you. First of all, if you are still wondering what Wordpress or HTML is, the basic to know is: HTML stands for Hyper Text Markup Language, and is the behind the scenes coding language that makes us able to see objects such as images and structured text online. HTML5 is the latest HTML update, which adds capabilities to deal with elements like video, audio, and graphic animation.

On the other hand, Wordpress is one of the most popular content management in blog publishing applications. It was released as blog engine; however it has turn into a full feature customizable website creation tool. Then, Both HTML5 and Wordpress can be an appropriate Content Management Solution (CMS) but to make your decision on which option is the most suitable for your company or personal website, it is important that make yourself the following questions:

Do you want to make changes?

Website changes include a variety of activities like adding, modifying and removing content –for example, when you include a blog–; modifying core elements and layouts; your in need of following the latest’s web design trends, and more. If you are planning to implement this for your business website, it’s recommendable to use Wordpress due to the easiness of content managing, page layout options, timely core updates and code-free HTML scripts.

On the other site, if you think that your content won’t need to be updated at short term, in other words, there is a very low probability of new content being added, HTML5 is perfect. Then, if you want to build a website with just the basic business information: operation hours, telephone, address, e-mail, and a few other pages like contact form, HTML5 is still the right choice.

How often do you expect to make changes?

If you are constantly making changes and your website requires daily updates, it makes sense to have a website that allows you to make those changes.   Wordpress allows you to make those changes rather easily, but you will need to have basic knowledge about it. HTML5 will also allow you to make changes if your web developer creates a content management application for you.  This can be a good option if you want a simple content management application that you can use very easily and it will be web-base (no need to download software).

Are you going to do SEO and SEM?

Search engines update continually. According to Google’s webmasters support page, the Googlebot –the program that does the fetching– discovers new and updated pages to be added to the index through the process of “crawling”: it continuously visits sitemap data provided by webmasters to detect links on each page and adds them to its list of pages to crawl. Also, the program determines if the content is relevant to the user’s query so the site will rank well for a keyword.

On one side, Wordpress provides a lot of plug-ins and SEO is pretty much built-in because as we said before, it was build as a blogging platform. Nonetheless, you will still have to work in SEO. On the other hand, HML5 allows you to use advance SEO techniques like incorporation of social media and implementing elements of the social graphs, so it adapts quickly to the changes on the search engines. But, you will surely need to have good knowledge about it.

Taking your budget into consideration

At this point you should start thinking what kind of website fulfils your expectations and your company real needs. There are several differences in the cost of using Wordpress vs. HTML5. For example, you might find a cheaper hosting plan for basic HTML5 than for hosting a Wordpress site, because Wordpress requires a MySQL database and PHP support in your web-host. Besides, the cost of a Wordpress well designed theme is higher than the HTML5 one.

As a conclusion, if your company’s budget is limited, and you want to consider cost efficiency in the long run, look over the question number two. If you are using HTML5 and you need new content and old content updates, you’d have to ask a developer to modify a new page, this translates into spends. However, with Wordpress you have capability of adding or modifying content without the help of the original developer. In this situation, Wordpress is more cost effective than HTML5. Conversely, if you are not planning to make changes very often and your website is going to be ecstatic you should definitely take HTML5 as lower cost investment.

For additional information about Wordpress or HTML5 for your new website, go to www.XperienceMarketingSolutions.com to get a FREE consultation.