Tuesday, March 21, 2017

What's the Difference Between SEO and SEM?

Search engine optimization and search engine marketing can be a confusing concept to grasp. Is there even a difference between them?

Both terms are often used interchangeably, which makes matters even worse. It is important to understand the difference between the two terms and that they are different.

What is search engine optimization (SEO)?

SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.

What components does SEO include?

As stated above, SEO is comprised of two different activities.

·         On-Page SEO includes:

-Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.
-Blog posts and page copy that is written and optimized with quality
-Clean and formatting page URLS
-Optimized page load speed
-Google authorship incorporated
-Social sharing integration within your content
And much more!

·         Off-Page SEO includes:

-Creating a high quality, natural backlink profile (aka having other high quality/authoritative sites link to your site naturally)
-Social sharing signals
-Social bookmarking (Stumbleupon, Reddit)
-List goes on here too!

What is search engine marketing (SEM)?

According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.

What components does SEM include?

Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

What is the main difference of SEO and SEM?

The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).
It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.


Rende, N. (2014, June 19). What's the Difference Between SEO and SEM? [FAQS]. Retrieved from Hubspot: https://blog.hubspot.com/insiders/seo-sem-faqs

Friday, February 10, 2017

Don’t be fooled by fake news

Social media, for better or worse, is a part of 21st-century culture and it's has been deeply ingrained in the daily lives, experiences and viewpoints of Americans of all ages.  Millennials and new generations don't know a world without Instagram, Facebook and Google.  Intersecting daily with social media networks it’s simply their reality.

Social media connects users across the world, allowing them to share ideas, thoughts, and content. While the dangers of social media are prominent in teachings to youth, the entire spectrum of what exactly is dangerous may not be covered. Students are warned of the consequences of posting scandalous photos or inappropriate comments. However, there are other important concerns to take into consideration when it comes to social media communication. One of these important social issues is the fact that many people are getting badly influenced by “fake news”.

As a result of this concerning trend, some social networks are taking action. Now, Facebook is letting its users flag news stories as fake or a hoax and working with fact checkers to vet them, it is the first effort to address fake news since the United States election. Facebook stated on Dec. 15 that it is taking steps to weed out “the worst of the worst” fake news from its platform.

So, be responsible, get educated and don’t believe everything you read in social media platforms. Always check with reliable sources first before sharing any news.

Monday, February 8, 2016

Twitter update - Expanding character limitation?

Twitter is planning to release a new feature in the first quarter of 2016

Once again, we see social media changing and evolving. The feature that made Twitter famous, their 140 character limit may be getting a substantial update in the upcoming months.  

Some reports state that the text limitation will move from 140 characters up to 10,000, which is considered by many to be the biggest change to Twitter so far since its inception.

When the reports first came out, many users were not very happy about the possible change. Thereafter, Twitter officials clarified that the text that is displayed will still be limited to 140 characters, however an option to click to expand text will be added to allow for the additional text to appear on the twit.

Some of the obvious benefits from this change include:
  • First, longer tweets will be easier to read because they won’t have to be spread out over multiple messages.
  • Next, they will be easier to find and search since the text will be text rather than images.
  • The more text that Twitter has access to, the more accurate your message and ad targeting can be.
  • Additional text may help with Search engine optimization

For most companies and marketers who use twitter ads, this is likely going to be a very good change.

There is not yet any set date for when this update will be rolled out.

For additional information about Social Media Marketing and communications, please visit our website:


Monday, October 19, 2015

Don't be fooled by phone spammers!

Google does not call soliciting business

Many local businesses have received phone calls from “Google” to talk about SEO. What these people may not know is that it probably is NOT Google calling them. 

There are many unethical companies cold calling local companies pretending to be Google.  

BE AWARE! 99.9% of the time those calls are from phone spammers cold calling to solicit your business.

  • Google does not place robocalls.
  • Google does not call to "update your front page listing" or ask you to "claim your free website."
  • Google does not charge for inclusion in Google Search or Google My Business.

Their tactic is to scare businesses into believing that they have problems with Their SEO, SEM, local listings, or related.

It is very unlikely that it is actually Google these people are receiving a call from. Google will rarely call businesses, with the exception of those who request a call which is most often related Google AdWords users for CPC campaigns. So, if you receive a call from someone who claims to be Google, be aware that it is far more likely that this is actually someone misrepresenting themselves. These callers may call to “update your local listing, improve your SEO, fix errors your web may have” or even tell you to “claim your free website”. If a caller supposedly from Google makes these suggestions, it will be clear indication they are not from Google.

However, on some occasion you will receive an actual call from Google. These calls will usually be automated calls related to account setup PINs, login 2-step verification, Google Places listing verification or something of the sort. The call may also be from Google if your business has actually requested for a call to be made. This chance is very small though, with 99.99% of the calls from people pretending to be from Google actually not being from a Google employee.

If your business needs help with SEO and SEM, make sure you work with a local Google certified professional or digital agency which will guide you in the right direction and present you with honest options for SEO, local listings or sponsored search marketing. Some agencies will have Google certification or google partnership and they should be able to help you, but they should NOT claim they are calling from Google.

Don’t let those unethical companies fool you with their scare tactics!!

If you get continuous calls and you are constantly harassed by these callers…


The next time someone calls you telling you they are from Google:

  • Ask them to give you their phone number and email, so you can get back to them. 
  • Then you can send us that information and we will let know if they are from google or not.  
As a fellow chamber members, we will not charge you a fee for this verification.

Xperience Marketing Solutions has over 15 years of experience in digital marketing and our SEO/SEM team is “Google, yahoo & Bing certified”.

If you want more information about these Google spam calls, please do not hesitate to contact us via email: info@XperienceMarketingSolutions.com  or call (772) 905-3005.


Tuesday, October 6, 2015

Trade Show Marketing Strategies and Tips

Trade shows are a great opportunity for businesses to market to potential clients. However, trade shows do not generally last very long, so a company need to make sure it will be successful. Here are some tips for your trade show marketing strategy that can help make sure it is a success.

  • Promoting in Advance – A trade show should be promoted long in advance before the actual event. A good rule of thumb would be to begin advertising it 60-90 days in advance for build-up. While you want to be promoting the event, it isn’t necessary to promote every single day. But, you should definitely begin the promotion at least 2-3 months before the event takes place.
  • Social Media/Online Marketing ­– A great way to promote your event is through social media and online marketing. Most consumers have access to some sort of social media, and if not, another way to view online marketing. These methods are effective not only because of their far reach, but they are also very cost-effective.
  • Professional Display – Your booth is your best opportunity to make a good first impression. By keeping a professional display, you can give clients a good impression that is likely to draw them in for more information. Large or small displays can both be used as long as they portray your company with a positive image.
  • Display Information – Use enough information in your display to portray the positive image you want. But, do not include too much information as the display is not meant to tell everything about your service or product.
  • Neatness – Minimize clutter on your design and booth in order to add to the professional, positive image you are trying to portray
  • Engagement – Engaging with people is one way to draw their interest. Use an appropriate team from your business that is knowledgeable, positive and outgoing. This team can interact with clients and increase their interest in your business.
  • Giveaways – Giveaways that have a real value for the attendees are another way to generate interest while also adding to the positive image you have.
  • CRM Strategies – Follow up your trade show with customer relationship management strategies.
If you would like to learn more about trade show marketing and how to improve your overall marketing strategy, contact the event marketing professionals at Xperience Marketing Solutions at www.XperienceMarketingSolutions.com to get a FREE consultation.

Thursday, January 15, 2015

Xperience Marketing Solutions delivers results once again. XMS designs the best booth of The 41st Stuart Boat – 2015

The 41st Stuart Boat Show was held January 9th – 11th and was a great success for the city, the Marine industry and Xperience’s clients. This event has become one of the most important marine industry shows on the Treasure Cost and South Florida.  With more than 180 exhibitors and 19k visitors, this fantastic boat show features a huge selection of boats, cruisers and yachts just to name a few on display in-water and on land. Several companies such as Whiticar and Shearwater also featured marine electronics, generators, engines and every marine accessory imaginable from top manufacturers and dealers.

One of the most exciting highlights of this event is the selection of the “best booth”.  Most companies and vendors take great pride in their company and the way they present themselves to the public and their peers. This year an outsider was in charge of analyzing each booth while taking into consideration multiple design variables and product presentation. The winner and best booth of the 41st Stuart Boat Show was “Shearwater” which is a division of Whiticar. (www.Whiticar.com). The booth was designed by one of the best marketing agencies in the Treasure Coast and South Florida. “XMS - Xperience Marketing Solutions” www.XperienceMarketingSolutions.com   The team at Xperience Marketing Solutions specializes in digital marketing, however they have proven over the years to be one of the best creative design marketing agencies. XMS has been working with companies and organizations in the marine industry for the past several years such as MIAF, MIATC, www.XperienceFloridaMarine.com just to name a few.

Xperience Marketing Solutions offers a great array of services, including event marketing planning, product display, booth design and other promotional marketing solutions.  For additional information about enhancing your corporate image, contact the XMS team or visit our website for more information www.Xperienceusa.com  

Friday, November 7, 2014

Plan Your Online Marketing Strategy for the Holidays

With the Holiday Season approaching it is necessary to take some actions to make the most of this time of the year which it is perfect to improve sales and strengthen customer relationships.

According with the consulting company Gallup “Americans' initial estimates of the total amount they will spend on Christmas gifts this year point to an above-average holiday season for the nation's retailers”. Companies can expect that the average U.S. adult will spend 781 dollars on Christmas gifts this year, which is significantly higher than 2013.

Xperience Marketing Solutions want to help you and give you some advice to plan and improve the appropriate online strategies that will help you reap the benefits that this holiday season could bring to your business. 

Just as people decorate their home for the holidays, companies need to show to their customers that they are also enjoying the holiday’s season and are preparing for it. Decorate your social networks display areas and website according to the season. Create funny images and even a video for posts showing your holiday spirit and make sure you share the joy with for your clients. 

During the Holiday season people are going to be more willing to spend money; your competitors know that and they are going to flood the internet with unbeatable deals and that’s why you have to create strong incentives to buy.

You have to make more noise than ever to get noticed for your potential customers to pay attention to what you have to offer. A great way to get attention is through promotions and contests. There are different types of promotions that work better depending of the type of business and the objectives. You can use promotional codes, contests, limited time deals and coupons. 

It’s a good idea to share some information with your clients by email, but on holidays the number of emails in everyone’s inboxes will increase more than ever. So it’s important to take some actions to make your emails stand out from others in your customers email inbox.

First of all you have to keep clear the purpose of the emails that you're going to send. Do you want to promote a specific service or product? Do you want to let them know about a special offer for the holidays? Or do you just want to send some wishes? Depending of your goals, your emails need to have some distinctive images and keywords and don’t forget to segment your contact list into categories.

The Holiday season is not just a date; there are various days that you have to keep in mind to get the most of this season. You don’t have to make promos or create images for each of these days; with a simple email to your clients you can make a big impact. 

Thanksgiving (U.S.), November 27
Black Friday, November 28
Small Business, Saturday, November 29
Cyber Monday, December 1
Free Shipping Day, December 15
Hanukkah, December 16-24
Christmas, December 25
Boxing Day, December 26
New Year’s Eve, December 31

For additional information and other great strategies to improve your digital marketing, please contact one of our marketing representatives.  www.xperiencemarketingsolutions.com