Tuesday, August 14, 2018

New Tools to Manage Your Time on Facebook and Instagram

Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced that both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring.

“It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,” writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive.

Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, the feature is labeled “Your Activity,” and on Facebook, it’s “Your Time On Facebook.” Clicking on either of these listings from the settings page will display a dashboard tracking the amount of time spent on the individual app by day. Clicking on the bars within the chart will show the total time spent that day. An option to set a daily reminder to close the app is located beneath the dashboard. There is also a link to “Notification Settings” feature where users can mute push notifications for the apps.


References
Gesenhues, A. (2018, August 1). Facebook & Instagram introduce new user tools to track time spent on the apps. Retrieved from Marketing Land: https://marketingland.com/facebook-instagram-introduce-new-user-tools-to-track-time-spent-on-the-apps-245247


Friday, July 6, 2018

Google Changed The Way It Works


From Google:

“Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.”




At the time, it seemed this update was more of a minor change, when trying to check international results. Instead of going to the version of Google for a particular country, the results were now based on your location or the location in your Google settings.

Google stated:
“This update will help ensure that you get the most relevant results based on your location.”

This seemingly minor change actually had a huge impact for websites operating in multiple markets.


References

Stox, P. (2018, June 20). Google changed the way it works, and no one really noticed. Retrieved from Marketing Land: https://marketingland.com/google-changed-the-way-it-works-and-no-one-really-noticed-242738


Tuesday, June 12, 2018

Great Tips On How To Make A Good Decision When Hiring A SEO/SEM Agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration.

First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one?

  • Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion.
  • Work with professionals who have SEO knowledge and credentials.
  • Know exactly what type of SEO agency you are looking for. There are two main options: An outsourced program where you only need to provide your business information and the SEO team will do everything for you The second option is to work in partnership with them, in this case you can expect from them support and expansion of your marketing team capabilities.

  • Do you want organic optimization, sponsored placement or both. Learn the pros and cons and decide what’s best for your company.

  • Don’t be afraid to compare. Having in mind that the majority of SEO agencies offer a free consultation in order to answer some of your questions but at the same time to have the opportunity to show you their services, then a smart thing to do is to take multiple consultations with the ones that seem more appealing to you, and then take the time to compare between them.

  • Realistic time promises. A professional SEO agency will let you know that SEO/SEM is a long term investment and that fast results are just short-lived results.

  • Ask for help. Probably, if you already knew who could tell you about the best SEO agency, you wouldn’t be reading this article. Nonetheless, it is important to have in mind that you can get some references that speak out for themselves about the results that other companies have achieved hiring the services of the agencies you have in mind.

  • Reporting and analysing results. For the most part, there are no guarantees of a specific ROI when implementing a marketing campaign. However, your agency should be able to track results and offer suggestions to maximize the best return on your investment. There are some reporting tools such as Google Analytics where you should have easily access to.


At the end of the day, taking the time trying to hire a professional SEO agency will translate into a smart marketing decision and a satisfactory return of investment.


For additional information about what SEO or SEM is best for your company,  go to http://xperiencemarketingsolutions.com/ 

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Wednesday, May 2, 2018

LinkedIn is introducing video advertising and video for Company Pages



LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages.

Video for Sponsored Content

According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones.

The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic.

Video for Company Pages

Additionally, businesses and publishers can now place video on their Company Pages.

LinkedIn says, during the beta program, it found Company Page video five times more likely than other types of content to start a conversation among members.

Both video products are rolling out now and will be available to all businesses in the coming weeks.



References
Kurzer, R. (2018, March 29). LinkedIn is rolling out native video advertising & video for Company Pages. Retrieved from Marketing Land: https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146


Wednesday, March 14, 2018

What is SEO (Search Engine Optimization)?


SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

To understand what SEO really means, let's break that sentence down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really, you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:



References
Moz. (2017, January 1). What is SEO ? Retrieved from Moz: https://moz.com/learn/seo/what-is-seo

Search Engine Land. (2018, March 14). What is SEO? Retrieved from Search Engine Land : https://searchengineland.com/guide/what-is-seo

Friday, February 2, 2018

Facebook is banning all ads promoting cryptocurrencies




Facebook is banning all ads that promote cryptocurrencies, including bitcoin, in an effort to prevent people from advertising what the company is calling “financial products and services frequently associated with misleading or deceptive promotional practices.”

Facebook’s ban applies to all ads that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, and cryptocurrency,” according to a company blog post. It will span ads running on Facebook, as well as Facebook-owned Instagram and its Audience Network ad network of third-party sites and apps.

“This policy is part of an ongoing effort to improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook,” according to the company.


References
Tim, P. (2018, January 30). Facebook will ban all ads promoting cryptocurrency. Retrieved from Marketing Land: https://marketingland.com/facebook-will-ban-ads-promoting-cryptocurrency-233410