Tuesday, June 12, 2018

Great Tips On How To Make A Good Decision When Hiring A SEO/SEM Agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration.

First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one?

  • Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion.
  • Work with professionals who have SEO knowledge and credentials.
  • Know exactly what type of SEO agency you are looking for. There are two main options: An outsourced program where you only need to provide your business information and the SEO team will do everything for you The second option is to work in partnership with them, in this case you can expect from them support and expansion of your marketing team capabilities.

  • Do you want organic optimization, sponsored placement or both. Learn the pros and cons and decide what’s best for your company.

  • Don’t be afraid to compare. Having in mind that the majority of SEO agencies offer a free consultation in order to answer some of your questions but at the same time to have the opportunity to show you their services, then a smart thing to do is to take multiple consultations with the ones that seem more appealing to you, and then take the time to compare between them.

  • Realistic time promises. A professional SEO agency will let you know that SEO/SEM is a long term investment and that fast results are just short-lived results.

  • Ask for help. Probably, if you already knew who could tell you about the best SEO agency, you wouldn’t be reading this article. Nonetheless, it is important to have in mind that you can get some references that speak out for themselves about the results that other companies have achieved hiring the services of the agencies you have in mind.

  • Reporting and analysing results. For the most part, there are no guarantees of a specific ROI when implementing a marketing campaign. However, your agency should be able to track results and offer suggestions to maximize the best return on your investment. There are some reporting tools such as Google Analytics where you should have easily access to.


At the end of the day, taking the time trying to hire a professional SEO agency will translate into a smart marketing decision and a satisfactory return of investment.


For additional information about what SEO or SEM is best for your company,  go to http://xperiencemarketingsolutions.com/ 

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Wednesday, May 2, 2018

LinkedIn is introducing video advertising and video for Company Pages



LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages.

Video for Sponsored Content

According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones.

The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic.

Video for Company Pages

Additionally, businesses and publishers can now place video on their Company Pages.

LinkedIn says, during the beta program, it found Company Page video five times more likely than other types of content to start a conversation among members.

Both video products are rolling out now and will be available to all businesses in the coming weeks.



References
Kurzer, R. (2018, March 29). LinkedIn is rolling out native video advertising & video for Company Pages. Retrieved from Marketing Land: https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146


Wednesday, March 14, 2018

What is SEO (Search Engine Optimization)?


SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

To understand what SEO really means, let's break that sentence down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really, you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:



References
Moz. (2017, January 1). What is SEO ? Retrieved from Moz: https://moz.com/learn/seo/what-is-seo

Search Engine Land. (2018, March 14). What is SEO? Retrieved from Search Engine Land : https://searchengineland.com/guide/what-is-seo

Friday, February 2, 2018

Facebook is banning all ads promoting cryptocurrencies




Facebook is banning all ads that promote cryptocurrencies, including bitcoin, in an effort to prevent people from advertising what the company is calling “financial products and services frequently associated with misleading or deceptive promotional practices.”

Facebook’s ban applies to all ads that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, and cryptocurrency,” according to a company blog post. It will span ads running on Facebook, as well as Facebook-owned Instagram and its Audience Network ad network of third-party sites and apps.

“This policy is part of an ongoing effort to improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook,” according to the company.


References
Tim, P. (2018, January 30). Facebook will ban all ads promoting cryptocurrency. Retrieved from Marketing Land: https://marketingland.com/facebook-will-ban-ads-promoting-cryptocurrency-233410

Thursday, December 14, 2017

Facebook ads can now link to brands’ WhatsApp accounts

Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger.

In September, WhatsApp announced verified profiles for businesses to establish their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook is giving businesses a way to kick-start conversations with customers on WhatsApp.

Businesses can now add buttons to their ads running on Facebook that link to their WhatsApp accounts, Facebook announced on Wednesday. These buttons are effectively the WhatsApp-specific alternative to the Messenger-linked buttons that Facebook introduced last year and expanded to Instagram earlier this year.

“Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service,” said Facebook’s product marketing manager, Pancham Gajjar, in an emailed statement.

The WhatsApp-enabled ads will only be shown to people on Facebook who have WhatsApp installed on their phones. They will resemble a standard News Feed ad but include a “Send Message” button that features WhatsApp’s logo. Hitting the button will open WhatsApp to a preformatted message designed by the business for a person to send to the business. People will be able to edit the message’s text before sending it, and the message will be delivered with an image of the initial Facebook ad so that the brand can identify which ad is responsible for the incoming message.


By leveraging ads in Facebook’s news feed, Facebook hopes to raise people’s level of awareness of and engagement with businesses on WhatsApp. WhatsApp is said to appeal to a more international audience of people who reside in areas where communicating with businesses through the same service they use to chat with their friends is a more established practice. Now that WhatsApp has opened to businesses, it’s time to make its users aware that it is open for business.

References
Peterson, T. (2017, December 13). Facebook ads can now link to brands’ WhatsApp accounts. Retrieved from Marketing Land: https://marketingland.com/facebook-ads-can-now-link-brands-whatsapp-accounts-230156


Thursday, November 16, 2017

Twitter officially enables 280-character limit for all accounts


Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue.

The company said 140 characters don't give users enough space for folks to express themselves. In a blog post, Twitter shared some of its product research regarding the 140-character limit.

“In languages like Japanese, Korean, and Chinese you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French. … We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). … Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese.”

The company said it spent time collecting data and feedback from its test group before making the change. With the change, Twitter has seen that people run into fewer instances when they are forced to edit their tweets for length. Under the 140-character limit, 9 percent of English-written tweets hit the cap. However, under the 280-character limit, that number dropped to 1 percent, according to Twitter.


References

Peterson, T. (2017, November 7). Twitter officially enables 280-character limit for all accounts, including brands. Retrieved from Marketing Land: https://marketingland.com/twitter-officially-enables-280-character-limit-accounts-including-brands-227921