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Showing posts with the label facebook adds

Facebook Ads for Roofing Companies: How to Create High-Converting Campaigns

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At Xperience Marketing Solutions , we help roofing businesses generate more leads and sales through targeted Facebook advertising. Our guide on How to Create Facebook Ads That Convert for Your Roofing Business provides actionable strategies to maximize your ad performance. Why Facebook Ads Work for Roofing Companies With over 2.9 billion active users , Facebook is one of the most powerful platforms for reaching homeowners in need of roofing services. When done right, Facebook ads for roofing businesses can deliver: ✅ Highly targeted local leads ✅ Lower cost per lead than traditional advertising ✅ Faster lead generation compared to organic marketing Key Elements of a High-Converting Roofing Facebook Ad 1. Audience Targeting That Works Location-based targeting (homeowners in your service area) Interest-based targeting (home improvement, real estate, etc.) Lookalike audiences (targeting users similar to your past customers) 2. Eye-Catching Ad Creative Before-and-after images of roo...

Facebook adds new reporting for Click-to-WhatsApp ads

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Ad campaign objectives now include traffic, conversions (for website), and post engagement. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement. Facebook has been aiming to monetize its encrypted messaging app for some time now. In Jan. 2018, the company first launched a business app and business profiles for marketers using the WhatsApp messaging app.   Facebook’s Click-to-WhatsApp ads began rolling out in August of last year, launching a pre-filled WhatsApp chat that allowed users to message a business via the app. (Advertisers running Click-to-WhatsApp ads receive metric reports in their Facebook Ads Man...