The Best Marketing Trends for Roofing Companies in 2025
The roofing industry is becoming increasingly competitive, and staying ahead requires adopting the latest marketing strategies. At Xperience Marketing Solutions, we specialize in helping roofing contractors leverage cutting-edge digital marketing techniques to generate more leads and grow their businesses. Here are the top marketing trends roofing companies should implement in 2025. 1. Hyper-Local SEO for Roofers With most customers searching for "roofers near me," optimizing your online presence for local searches is crucial. Claim and optimize your Google Business Profile, build local citations, and encourage customer reviews to improve visibility in map packs and local search results. 2. Video Marketing & Virtual Inspections Video content continues to dominate digital marketing. Roofing companies should showcase completed projects through before-and-after videos, customer testimonials, and drone footage. Offering virtual inspections via video calls can also streamline ...