Xperience Marketing Solutions

At Xperience Marketing Solutions , we help roofing businesses generate more leads and sales through targeted Facebook advertising. Our guide on How to Create Facebook Ads That Convert for Your Roofing Business provides actionable strategies to maximize your ad performance. Why Facebook Ads Work for Roofing Companies With over 2.9 billion active users , Facebook is one of the most powerful platforms for reaching homeowners in need of roofing services. When done right, Facebook ads for roofing businesses can deliver: ✅ Highly targeted local leads ✅ Lower cost per lead than traditional advertising ✅ Faster lead generation compared to organic marketing Key Elements of a High-Converting Roofing Facebook Ad 1. Audience Targeting That Works Location-based targeting (homeowners in your service area) Interest-based targeting (home improvement, real estate, etc.) Lookalike audiences (targeting users similar to your past customers) 2. Eye-Catching Ad Creative Before-and-after images of roo...

In today’s fast-paced digital world, your social media presence is often the first impression potential customers have of your brand. To make that impression count, you need designs that are not only visually stunning but also strategically aligned with your brand’s goals. That’s where   Xperience Marketing Solutions   comes in. Our   Social Media Design   services are designed to help businesses like yours create a cohesive, engaging, and impactful social media presence. Why Social Media Design is Crucial for Your Brand Social media is more than just a platform for sharing updates—it’s a powerful tool for building brand identity, fostering customer relationships, and driving conversions. However, with so much content competing for attention, standing out requires more than just posting regularly. It requires  strategic design  that captures your audience’s attention and communicates your brand’s unique value. At   Xperience Marketing Solutions , we s...

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. Here’s the rundown on how the major players count video views: Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds. Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 secon...

Ad campaign objectives now include traffic, conversions (for website), and post engagement. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement. Facebook has been aiming to monetize its encrypted messaging app for some time now. In Jan. 2018, the company first launched a business app and business profiles for marketers using the WhatsApp messaging app.   Facebook’s Click-to-WhatsApp ads began rolling out in August of last year, launching a pre-filled WhatsApp chat that allowed users to message a business via the app. (Advertisers running Click-to-WhatsApp ads receive metric reports in their Facebook Ads Man...

Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced that both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring. “It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,” writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive. Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, the feature is labeled “Your Activity,” and on...

Facebook is banning all ads that promote cryptocurrencies, including bitcoin, in an effort to prevent people from advertising what the company is calling “financial products and services frequently associated with misleading or deceptive promotional practices.” Facebook’s ban applies to all ads that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, and cryptocurrency,” according to a company blog post. It will span ads running on Facebook, as well as Facebook-owned Instagram and its Audience Network ad network of third-party sites and apps. “This policy is part of an ongoing effort to improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook,” according to the company. References Tim, P. (2018, January 30). Facebook will ban all ads promoting cryptocurrency. Retrieved from Marketi...

Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced verified profiles for businesses to establish their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook is giving businesses a way to kick-start conversations with customers on WhatsApp. Businesses can now add buttons to their ads running on Facebook that link to their WhatsApp accounts, Facebook announced on Wednesday. These buttons are effectively the WhatsApp-specific alternative to the Messenger-linked buttons that Facebook introduced last year and expanded to Instagram earlier this year. “Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service,” said Facebook...

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repetitively publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running ads again,” Facebook product managers Satwik Shukla and Tessa Lyons wrote in a company blog post. Facebook already prohibits pages from buying ads that link to articles flagged as fake, through a process involving third-party fact-checkers that Facebook enacted earlier this year. But that policy didn’t wholly prevent fake news publishers from using Facebook as a way to drive traffic, since they could still buy ads linking to non-fake articles on their sites. Now Facebook is extending the penalty. After being criticized for fueling the rise of fake news leading into last year’s presidential election, Facebook has been stepping up its efforts to tamp down t...

Facebook is getting more precise in its fight against clickbait. After training its news feed algorithm to recognize clickbait headlines last year and penalize the sites and Pages associated with these posts, Facebook will now target individual posts that link to articles that overpromise and underdeliver, in order to better isolate and eliminate the clickbait trying to invade people’s news feeds. Previously, Facebook considered website domains or Facebook Pages at large when hunting for clickbait. That helped its system to broadly identify bad actors that push out a lot of clickbait, but it also made it harder to quarantine the occasional clickbait from an otherwise reputable publisher. Now, by taking into account individual posts, Facebook can strike down these one-off offenses without leveling an entire publication or needing to wait for a publication’s clickbait volume to mount. Facebook’s algorithm will also now distinguish between headlines that withhold informatio...

Social media, for better or worse, is a part of 21st-century culture and it's has been deeply ingrained in the daily lives, experiences and viewpoints of Americans of all ages.  Millennials and new generations don't know a world without Instagram, Facebook and Google.  Intersecting daily with social media networks it’s simply their reality. Social media connects users across the world, allowing them to share ideas, thoughts, and content. While the dangers of social media are prominent in teachings to youth, the entire spectrum of what exactly is dangerous may not be covered. Students are warned of the consequences of posting scandalous photos or inappropriate comments. However, there are other important concerns to take into consideration when it comes to social media communication. One of these important social issues is the fact that many people are getting badly influenced by “fake news”. As a result of this concerning trend, some social networks are taking...