Monday, November 18, 2013

What is link building?

Tips on how to improve link building. 

The term link building has become a marketing buzz word that is mentioned time and time again in blogs, articles, and by SEO experts. For companies seeking to improve their online marketing strategy, link building is often a misunderstood term. This article explains the true significance of link building, so it can be further understood and utilized by companies to improve their web presence.

Many of our clients ask “What is Link Building”?
Link building, in its barest form is simply having a number of links on the web that direct to your site. This is a very simplified explanation of it and most experts agree that correct link building needs to be taken further.  Effective link building is increasing the number of relevant, high quality links to your site on other web pages.

Why is Link Building Important?
For the past two decades, search engines have used the number of links that lead back to a page as currency to determine the popularity and relevance of the page. This is achieved using complex algorithms that analyze the number of visits the page receives and the other pages that link back to it. Simply put, more links equals a higher ranked webpage and more traffic. Correct link building has definite, long term effects on the visibility and popularity of a website. It ensures that the site will not be buried in cyberspace, but seen by as many people as possible.

Link building is not a new concept; it has been around since the 1990’s. Only recently however, with the rise of the use of internet technology and online shopping has it increased in significance and potential. Currently, an adequate use of link building can open nearly limitless possibilities for a website, if some important principles are taken into account. We are happy to share some tips that will help you achieve a successful Link Building strategy and practice.

  • Research the target sites for your link building practice. The best sites to link build with are those that are experts in your field, or run by highly regarded and well known members of that particular field. Build a relationship with these sites, contact the appropriate administration personnel, link to relevant portals and sites while you request them to link reciprocally to you.
  • Working on your own website is paramount. Having interesting, quality information and material that is updated frequently makes your website more likely to be linked naturally (simply for its content and relevant, current information), and it makes it easier to influence the highest ranked sites to link back to you.
  • Do not fall prey to unethical link practices and initiatives endorsed by some online marketing agencies that offer services such as “paid link building” (under some circumstances this may be an illegal practice) and you will be spamming other websites and may be harming other people, even if it is not intentional from your end. Bottom line, these types of actions will not help your sites ranking in the long term and may even hurt it, if the site gets penalized for spamming or participating in paid link and unethical online marketing schemes.

So there you have it. These suggestions, several other phases and other great techniques are currently being used by the SEO team at great online marketing agencies such as “Xperience Marketing Solutions” . As a result their clients and other companies that they work with to help them improve their organic search engine optimization and placement can begin to establish a link building strategy that will broaden their horizons and help them grow and evolve in the long term on the top search engines and directories. The best place to turn to when starting the companies link building strategy or online marketing in general is a reputable, experienced marketing agency that can help you transform your company’s potential on the web.
We invite you to visit  and to find out more information about professional online marketing services that will help you with your SEO, SEP, SEM, Social media marketing and other online marketing needs.

Tuesday, November 5, 2013

What our customers are saying about “Xperience Marketing Solutions”

What our customers are saying about “Xperience Marketing Solutions”

The team at Xperience Marketing Solutions always strives to provide the best possible service to all our clients. We take pride in every project we work on. Our priority is sincere communication with each client in order to asses their individual marketing needs and provide the right solutions. At Xperience we value our client's reputation as much as our own, since we understand that there is no marketing agency without the clients. That's why we work on every project as if it were our own, and always uphold our values of integrity, respect and professionalisms in each and every dealing with our clients.

These are some of the comments and feedback we have received from some of our clients:


Designing and developing Leslie Grace’s website ( with Xperience Marketing Solutions was truly a wonderful “Xperience”!
Their creative intuition and technical know-how resulted in a cutting edge website which is purely reflective of the artist’s image and personality as well as her social media needs.
Thank you Juan and the Xperience Marketing Solutions Team !
We look forward to working with you again sometime soon.

-J. Behar
641 Meridian Entertainment Management Group.


Your team at XMS – Xperience Marketing Solutions - has been doing an outstanding job building my new website and I am really pleased with the caliber of the work and level of the service.  When obstacles have come up they are immediately addressed and I am extremely pleased with the results.  Once I have put the final touches on the site (hopefully all by Monday) I am excited to start our next phase of marketing…  

Lynn, the marketing specialist managing our account, is an absolute delight to work with and has provided top level support in a warm and friendly manner every step of the way.

Thank you for reaching out to me, I really appreciate it!

- Beth Turek 


Once more, we are very impressed with your service and professionalism.

 -William M.
Marketing Director,

Thank you to you and the entire team of professionals, you're all A+. This was a great project for me and I appreciate your patience, talent and trustworthy service.

-Dr.Marleen (ADHD specialist)


These are just a few comments from some of our client. We invite you to visit our website to see what other companies are saying about our services.

If you are looking for a professional and reliable marketing agency, Xperience Marketing Solutions, is the right choice for your company. 

Our customers are very happy and satisfied with the level of services we provide and they value our good-natured team attitude and dedication for the work we do. Give us the opportunity to establish a relationship with your business and you will soon find out what a difference a highly talented, creative and professional marketing team makes! We assure you that you will find yourself a satisfied customer. We look forward to collaborating with you on your future marketing projects.