Biggest mistakes people make with facebook and social media marketing:

All companies need a presence in social media and we should see this source as an ally to achieve our goals, however, not all are prepared to take virtual interaction with the customer and could make different mistakes like:

• Lack of understanding about benefits & purpose of social media marketing

• Relying on unreliable people to do the job

• Lack of patience and determination

• Not realizing it requires effort and hard work.

• Not enough supervision & not posting enough  (Standard time recommended - at least 3-4 hours per week.   At least monitoring and adding information)

• Too many people managing the same account & not communicating

• Lack of knowledge and social media skills

• Wrong expectations for Measurement  & tracking: general information  ( Use as intelligence gathering … Do Not get caught up on tracking direct ROI. )

• Too many straight promotions. (Rather than pushing coupons, post quality posting and exciting information. Concentrate on establishing your network and build trust. )

·  Believing that everything is free: While creating an account in social networking is free, everything related to work to develop a strategy for entering and staying in them has a price. Hire community managers, specialized companies or create advertising and marketing campaigns in social media.

·   Censoring: is not good to delete comments that you do not like, the idea is to RESPOND.

·  Creatingz a Facebook page, a posting wall of activities or worse, publish exclusively benefits and features of products.

·   Invite to events which are not events: a new product is not an event, a new campaign is not an event. Events, is a tool for planning MEETINGS.

·   Abusively use private messaging system to send advertising.

  

· Wanting to win many followers instantly: Social Media Followers must be earned, not only just to follow, are long-term prospects and should be measured as such. How to gain followers? Is not easy, but it's easy when you are original and transmitting useful information not only publish what you sell or the services that you offer.

· Lack of commitment: If your community is devoting their time to engage with the content you are creating in Facebook, you should do the same. Reply to comments. Do not start with "Very well, thank you" or something like this.

If your feel your company is ready to go to the next level, contact the marketing specialist at "Xperience Marketing Solutions" to request information about our Social Media Services and let our company help your business grow.

Please send us an email with your request to: info@xperiencemarketingsolutions.com

So we can schedule a free consultation with our social media marketing specialists.

Is Social Media Marketing Important for Small Business?

Marketing strategies and the right communication plans are the must of any successful entrepreneur. Nowadays social media networks are a fundamental part of any marketing and communication mix. Social media networks serve many functions that allow you to promote your products or services, interact with existing customers and reach out to their friends and other possible prospects.

Adopting Social Media Marketing strategies is not only an option for large companies, but it has become something essential for all businesses. Every day new published studies demonstrate the impact that social media has on customers and the effect it has from the search to the purchase of products and services.

Social networks have proved to be more than just a fad or a way to waste time. They have become one of the most useful tools to reach new consumers who are increasingly immersed in social media.

Social media contribute to a new way of communication between the company and the customer, where information flows in both directions. Now the user feels closer to your brand through the process where you can hear and talk alike. Previously, the client was just a receiver and now they interact 24/7. Social media also after a new channel of communication with your existing customers and a new way of providing customer support.

If your feel your company is ready to go on to the next level, contact the marketing specialist at "Xperience Marketing Solutions" to request information about our Social Media Services and let our company help your business grow.

Please send us an email with your request to: info@xperiencemarketingsolutions.com
So we can schedule a free consultation with our social media marketing specialists.

Make sure your website makes a good first impression.!

On many occasions, your website will be the first impression a possible new customer will get from your company.

It is imperative your website is functional and can be properly navigated on the top browsers. Nowadays, mobile communication is part of the business environment and your website should also be compatible with cell phones and other mobile devices.

A professional appearance is one of the most important elements of your website. Dos your website currently represents the image you want your business to portray?

Your website can be considered as your "online store front", in a matter of seconds, a visitor may decide what your business is capable of doing by the look, feel and clarity of your website.

Your website portrays who you are, what does your business have to offer, your business unique qualities and others highlights.

Make sure you offer something valuable and convey your message in an organized, easy to navigate website.

Leverage your most visual content, images, pictures graphics are key in conveying an image of quality and clarity about what your business offers.

Incorporate social media to enhance your website experience and interact with visitors.

Optimize your website and find the best option to improve Search Engine Marketing

If you feel your company is ready to go to the next level, or you know it is time to enhance your company's image and keep up with technology, contact the marketing specialist at "Xperience Marketing Solutions" to request a "Website assessment and online marketing analysis". Send us an email with your request to: info@xperiencemarketingsolutions.com

Assessment may include: World Wide Web consortium compatibility, standards and guidelines, website functionality and content review.

Analysis to make sure your website is properly optimized for SEO, proper listing on top search engines, assessment of reviews about your business (what people are saying about your business), social media integration and others comments and suggestions.

Stay tuned for future Tips and suggestions from our marketing professional team.

www.XperienceMarketingSolutions.com