Tips
on how to improve link building.
The term
link building has become a marketing buzz word that is mentioned time and time
again in blogs, articles, and by SEO experts. For companies seeking to improve
their online marketing strategy, link building is often a misunderstood term.
This article explains the true significance of link building, so it can be
further understood and utilized by companies to improve their web presence.
Many of our clients ask “What is Link Building
Link
building, in its barest form is simply having a number of links on the web that
direct to your site. This is a very simplified explanation of it and most
experts agree that correct link building needs to be taken further. Effective link building is increasing the
number of relevant, high quality links to your site on other web pages.
Why is Link Building
For the
past two decades, search engines have used the number of links that lead back
to a page as currency to determine the popularity and relevance of the page.
This is achieved using complex algorithms that analyze the number of visits the
page receives and the other pages that link back to it. Simply put, more links
equals a higher ranked webpage and more traffic. Correct link building has
definite, long term effects on the visibility and popularity of a website. It
ensures that the site will not be buried in cyberspace, but seen by as many
people as possible.
Link
building is not a new concept; it has been around since the 1990’s. Only
recently however, with the rise of the use of internet technology and online
shopping has it increased in significance and potential. Currently, an adequate
use of link building can open nearly limitless possibilities for a website, if some
important principles are taken into account. We are happy to share some tips
that will help you achieve a successful Link Building
- Research the target
sites for your link building practice. The best sites to link build with
are those that are experts in your field, or run by highly regarded and
well known members of that particular field. Build a relationship with these
sites, contact the appropriate administration personnel, link to relevant
portals and sites while you request them to link reciprocally to you.
- Working on your own website
is paramount. Having interesting, quality information and material that is
updated frequently makes your website more likely to be linked naturally
(simply for its content and relevant, current information), and it makes
it easier to influence the highest ranked sites to link back to you.
- Do not fall prey to unethical
link practices and initiatives endorsed by some online marketing agencies
that offer services such as “paid link building” (under some circumstances
this may be an illegal practice) and you will be spamming other websites and
may be harming other people, even if it is not intentional from your end.
Bottom line, these types of actions will not help your sites ranking in
the long term and may even hurt it, if the site gets penalized for
spamming or participating in paid link and unethical online marketing schemes.
So there
you have it. These suggestions, several other phases and other great techniques
are currently being used by the SEO team at great online marketing agencies
such as “Xperience Marketing Solutions” www.XperienceMarketingSolution.com
. As a result their clients and other companies that they work with to help
them improve their organic search engine optimization and placement can begin
to establish a link building strategy that will broaden their horizons and help
them grow and evolve in the long term on the top search engines and
directories. The best place to turn to when starting the companies link
building strategy or online marketing in general is a reputable, experienced
marketing agency that can help you transform your company’s potential on the
web.
We invite
you to visit www.XperienceMarketingSolution.com and www.MySocialmediawebsites.com
to find out more information about professional online marketing services that
will help you with your SEO, SEP, SEM, Social media marketing and other online
marketing needs.
