LinkedIn is offering businesses two channels
for using video on the platform. Companies can now run native video ad
campaigns and include video within their Company Pages.
Video for Sponsored
Content
According to LinkedIn, more than 700
advertisers have been beta testing Video for Sponsored Content, the new native
video advertising offering, since October. Shrivastava said that, during that
time, LinkedIn members have spent an average of almost three times the amount
of time watching ads embedded with video contrasted with static ones.
The native video ads appear in the news feed as
standalone, sponsored posts and auto-play on mute when in view, just like
user-uploaded video on the platform. The ads can help businesses produce leads
by driving site traffic.
Video for Company
Pages
Additionally, businesses and publishers can now
place video on their Company Pages.
LinkedIn says, during the beta program, it
found Company Page video five times more likely than other types of content to
start a conversation among members.
Both video
products are rolling out now and will be available to all businesses in the
coming weeks.
References
Kurzer, R. (2018, March 29).
LinkedIn is rolling out native video advertising & video for Company
Pages. Retrieved from Marketing Land:
https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146
