A lot of businesses and multiple industries
have been shaken by this last Google Update!
This is what we have learned so far,
how it may be affecting your business and what can you do about it to benefit
and come up on top instead of continue going down the Google rankings.
Yes, there are multiple updates during
the year and after a few days things start to settle down, and we can see
results after assessing the situation. This update from just a few days was argued by some people on the
industry as another Google update. However, after a few days we see
increasingly evidence that this is a mayor, broad core update with substantial
effects to the search engine and local business listings.
Search engine
marketing, communication strategies, assessment and SEO corrections should be
taken into consideration by all businesses affected.
Some findings:
- Global effect – core search update
- Local search businesses and
directories affected
- Healthcare industry and related websites
- Changes are not limited to a specific
region
- Different categories of website and
how Google index information also seem to be affected.
- Changes affecting different languages
Things keep
evolving day after day, and we will most likely continue to see the effects of
this new Google update.
There will be
some business and industries that will be affected more than others. Over a
period of time we will see which industries were affected the most and what
specific steps can you take to counteract the effects.
Why are these
updates affecting my website’s Google ranking?
When changes take
place new search queries pull information from global data centers and
different information may come up (older and new) because it takes time for the
dust and algorithm changes to settle.
After changes
take place, things will be revise and adjustments will be made to smooth things
out. Google’s update definitely appears to be affecting SERPs to businesses and
industries around the world.
Who and what has
been affected by this Google update?
- Local results and local reaches
- Local search engines and directories
- Information updates related to Covid-19 also seem to be having and impact. We are not sure the total extent of the effects, but the Coronavirus pandemic is definitely having an impact on SEO.
Weak content
seems to be greatly affected so it is important to continue improving your
content and with and relevant information about the topic of interest, related
keywords and key-phrases
Review the
information on your local listing and directories to make sure it’s up to date
and has all relevant information. Don’t
just add the basic information, the more details the better. This is tedious work and you take a long time
to go each individual directory and search engine to make changes needed. On most occasions it is frustrating when requesting changes and not getting a response or missing important data
integration. If you are working with a
professional digital agency, such as “Xperience Marketing
Solutions”
that specializes on SEO/SEM, they should be able to assess you and take care of
all these things for you.
Adding quality
content and relevant links is always important to counteract Google updates. It
is essential to take into consideration domain authority and relevance when
adding external links and bringing traffic to your website from “back
links”.
Xperience marketing Solutions recommends optimizing content around
medium tail keywords, when you optimize for medium tail keywords the search
engines will also index your website for many other relevant keywords that will
benefit your organic SEO.
Tap into the power on multimedia. Use photos, dynamic content,
videos and other visual information that people like to see and share with
others.
Make sure to integrate relevant social media feed and appropriate
links to your social media accounts.
Make sure to take into consideration snippets. Many search
results have a featured snippet. These are the results that show up on search
engine results pages typically after the ads but before the ranked results.
Make good use of your H1, H2 and others. Always take time to come up with good headers
and titles for your pages and content.
If you would like to get additional or need SEO/SEM for your
business, don’t hesitate to visit our website or contact our XMS
Search Engine Marketing specialists for a free SEO
& SEM consultation.
x
