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Is your website mobile friendly? If not, get with the program! The importance of mobile optimization The use of mobile devices is increasing steadily every day. The cell phones of yesteryear that were used to receive and make calls are being replaced with a dizzying array of intelligent devices that offer the user hundreds of functions design to smooth and facilitate the tasks of everyday life. There is a device that appeals to every kind of user, and they are widely available. Furthermore, the technology that makes them so user friendly shows no sign of slowing down, and it can be expected that they will only be more intuitive and useful in the future. Knowing this information, it’s no surprise that the number of users who are expected to use their device to make online purchases will jump 26% by 2017. This opens up a whole new segment of the population as potential customers for your brand, the people who prefer to browse the web from their mobile device(s). Even if you ...
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Top 10 Reasons to hire an Online Marketing Agency. You may think that your business does not require a professional social media marketing team. However, Americans spend on average, over an hour a day on the internet, not counting the time they spend accessing social media from mobile devices. With all the time that is spent consuming information online, it’s the perfect opportunity for businesses to gain exposure and get consumers interested in them. Social media and web marketing is one of the most underestimated tools by business owners, who take an over simplified approach to it, which limits their success. The truth is, online marketing should be handled just like traditional marketing, and it is best done by experts who can aid your business in reaching its biggest potential. The following are 10 reasons why you should hire an Online Marketing Agency.   Your company is ready to go to the next level.                 ...

Rebranding your company’s image. (Before and After)

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Your company’s image is one of the most important elements of your marketing communication and your business as a whole. Our marketing professionals and creative teams at “Xperience Marketing Solutions” will carefully draft and craft the perfect image for your company.  Whether you are starting a new business venture or when you are ready to move to the next level, your company needs to be ready and your image should be one of the priorities. As you can see below on this  “before and after sample”  Xperience Marketing Solutions has help “Colleen's Catering Services” transform their corporate image and online presence with a professionally designed logo and a fantastic website that highlights all the great aspects of Colleen’s Catering business. Before : After  XMS team worked on it.    www.colleenscateringservices.com    Our Xperience Marketing Solutions team, specializes on creating or improving any existing corporate image as wel...

Xperience Marketing Solutions, helping Norris School district launch "Fund Raising Program"

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The Norris school district has a long history of outstanding academic achievement and activities involvement dating back to its origination in 1964. The two compatible areas of hard-earned accomplishments in the classroom and competitive excellence on the competition field, court and stage go hand-in-hand and define the essence of what it means to be a Titan. Xperience Marketing Solutions –  www.XperienceMarketingSolutions.com   – has been planning and implementing a promotional campaign to help Norris School launch their “fund raising program.” The district, guided by its outstanding board of education, has developed a strategic plan for site development which includes expanded weight and strength training (a classroom space which will impact every competitive athletic activity as well), artificial turf field, baseball diamond, and tennis courts. It is truly outstanding to note the capacity the district already possesses: the land is available and accessible ...

XMS helps Top Stop Music launch “Salsa Giants” and takes it to the top of the charts..!!

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XMS - Xperience Marketing Solutions, has been working closely with Top Stop Music to promote the “Salsa Giants” new album release in CD and DVD.  www.SalsaGiants.com The marketing professionals’ team at Xperience Marketing Solutions has planned and implemented an international marketing campaign to launch “Salsa Giants”. As a result of the great effort from XMS and Top Stop Music team, we have seen “Salsa Giants” go to the top of the charts. Visit the “Salsa Giants” official website  www.SalsaGiants.com  to find more detailed information about the great concert (tambien disponible en español.) “I couldn't have made a better decision,” said Sergio George. “To see these giants move so many souls together was a one and only experience, that fortunately, was recorded so it would never be forgotten, because concerts like that are rarely repeated.” The concert began with a brief piano introduction from George before a series of Salsa legends representing numerous cultu...

Biggest mistakes people make with facebook and social media marketing:

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All companies need a presence in social media and we should see this source as an ally to achieve our goals, however, not all are prepared to take virtual interaction with the customer and could make different mistakes like: Lack of understanding about benefits & purpose of social media marketing Relying on unreliable people to do the job Lack of patience and determination Not realizing it requires effort and hard work. Not enough supervision & not posting enough  ( Standard time recommended - at least 3-4 hours per week.   At least monitoring and adding information) Too many people managing the same account & not communicating Lack of knowledge and social media skills Wrong expectations for Measurement  & tracking: general information  ( Use as intelligence gathering … Do Not get caught up on tracking direct ROI. ) Too many straight promotions.   (Rather t...

Is Social Media Marketing Important for Small Business?

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Marketing strategies and the right communication plans are the must of any successful entrepreneur. Nowadays social media networks are a fundamental part of any marketing and communication mix. Social media networks serve many functions that allow you to promote your products or services, interact with existing customers and reach out to their friends and other possible prospects. Adopting Social Media Marketing strategies is not only an option for large companies, but it has become something essential for all businesses. Every day new published studies demonstrate the impact that social media has on customers and the effect it has from the search to the purchase of products and services. Social networks have proved to be more than just a fad or a way to waste time. They have become one of the most useful tools to reach new consumers who are increasingly immersed in social media. Social media contribute to a new way of communication between the company and the cu...