Xperience Marketing Solutions

Optimizing your website for local search engine listings is one of the most important basic steps needed for a complete SEO strategy. To put it in perspective and better understand the importance of the proper optimization for your website and business, it is important to be aware about some of the current statistics and data available. During 2013, 97% of costumers performed searches about local business using their computers and mobile devices. This means that search queries carry not only the information such as the service or business category users are looking for, but also includes the geographical information; commonly a city or state name. As a consequence, search engines targets a user’s search results with local listings in order to bring relevant local results. For instance, to come up with local results, Google tries to identify your location. Now, it is very important to provide accurate and complete information about your business location, name, phone number a...

Website Design has become a crucial factor for all businesses; from small mom & pop businesses to well established enterprises, everyone expect their websites to deliver real value. Around 91% of online adults use search engines to find information on the Web. And, among all search users, over 90% always or most of the time find the information they were looking for. As you probably have heard on many occasions, your website will be the first impression a possible new customer will get from your company. Nowadays, it’s understood by most people that one of the basic purposes of a website is to help potential clients find information about a business, a person -or anything that wants to be promoted or communicated thru the World Wide Web, more commonly called the “internet”. However, when it comes to designing and developing a website, designers need to take into consideration a lot visual elements and many other factors that most people would not think about. Some of these ...

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration. First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the t...

Paid & Free Tools that can take your social media marketing to the next level Social Media monitoring is necessity in today’s age of global media. With the advent of social media platforms such as Twitter, Facebook, Pinterest and LinkdIn, to name a few, businesses have a better opportunity to create a community around their brand. This enables them to reach new segments of their market locally and internationally, receive feedback from customers and create positive images and feelings associated with the brand. Social media is easily misused however and sometimes it can be hard to gauge how effective a brand’s social media campaign actually is. At Xperience Marketing Solutions, we want our customers to get the most out of their social media marketing. That’s why we rounded up some of the most useful social media monitoring tools in a list to help you optimize your social media experience. Brandwatch ($)                     ...

Tips on how to improve link building.  The term link building has become a marketing buzz word that is mentioned time and time again in blogs, articles, and by SEO experts. For companies seeking to improve their online marketing strategy, link building is often a misunderstood term. This article explains the true significance of link building, so it can be further understood and utilized by companies to improve their web presence. Many of our clients ask “What is Link Building ”? Link building, in its barest form is simply having a number of links on the web that direct to your site. This is a very simplified explanation of it and most experts agree that correct link building needs to be taken further.  Effective link building is increasing the number of relevant, high quality links to your site on other web pages. Why is Link Building Important? For the past two decades, search engines have used the number of links that lead back to a page as currency ...

What our customers are saying about “Xperience Marketing Solutions” The team at Xperience Marketing Solutions always strives to provide the best possible service to all our clients. We take pride in every project we work on. Our priority is sincere communication with each client in order to asses their individual marketing needs and provide the right solutions. At Xperience we value our client's reputation as much as our own, since we understand that there is no marketing agency without the clients. That's why we work on every project as if it were our own, and always uphold our values of integrity, respect and professionalisms in each and every dealing with our clients. These are some of the comments and feedback we have received from some of our clients:   ------------------------ Designing and developing Leslie Grace’s website ( www.LeslieGrace.com ) with Xperience Marketing Solutions was truly a wonderful “Xperience”! Their creative intuition and technica...

Is your website mobile friendly? If not, get with the program! The importance of mobile optimization The use of mobile devices is increasing steadily every day. The cell phones of yesteryear that were used to receive and make calls are being replaced with a dizzying array of intelligent devices that offer the user hundreds of functions design to smooth and facilitate the tasks of everyday life. There is a device that appeals to every kind of user, and they are widely available. Furthermore, the technology that makes them so user friendly shows no sign of slowing down, and it can be expected that they will only be more intuitive and useful in the future. Knowing this information, it’s no surprise that the number of users who are expected to use their device to make online purchases will jump 26% by 2017. This opens up a whole new segment of the population as potential customers for your brand, the people who prefer to browse the web from their mobile device(s). Even if you ...