Xperience Marketing Solutions

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. Google’s job search initiative is now live in US search results. Initially debuted at the company’s I/O conference, Google For Jobs sees the search giant collaborating with other companies in the job matching industry to connect employers with the right candidates. While joining the power of Google’s machine learning capabilities, combined with the services provided by other job matching sites, Google aims to help users find the right job for them. Whether you’re seeking an entry-level job, or a high level executive position, Google For Jobs will be able to surface opportunities of all types. Google For Jobs can be activated on either desktop or mobile by searching for keywords such as “jobs near me”, “retail jobs”, and so on. In addition to job descriptions, Google will also show key information including when the job was posted, commute time from your home, whether it’s full o...

Facebook is getting more precise in its fight against clickbait. After training its news feed algorithm to recognize clickbait headlines last year and penalize the sites and Pages associated with these posts, Facebook will now target individual posts that link to articles that overpromise and underdeliver, in order to better isolate and eliminate the clickbait trying to invade people’s news feeds. Previously, Facebook considered website domains or Facebook Pages at large when hunting for clickbait. That helped its system to broadly identify bad actors that push out a lot of clickbait, but it also made it harder to quarantine the occasional clickbait from an otherwise reputable publisher. Now, by taking into account individual posts, Facebook can strike down these one-off offenses without leveling an entire publication or needing to wait for a publication’s clickbait volume to mount. Facebook’s algorithm will also now distinguish between headlines that withhold informatio...

A new study from Fivesight Research , “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84% aggregate share among respondents. Among Android users, Google’s search share was 90%. Among iPhone owners Google had a 78% share. After Google, however, Siri was named by more respondents as their “primary search engine” than Bing or Yahoo. (However, this doesn’t reflect query volume, just identification as the primary engine of choice.) Siri was the primary search engine of 13% of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional “query in a box” results. It’s important to point out, however, that these responses reflect self-report...

It feels like every day new statistics are released about the rising prevalence of mobile usage in the world - more and more people are accessing their email, viewing websites, engaging on social media, and making purchases, all from the convenience of their phones or tablets. It’s safe to say, if your website isn't optimized for mobile, you’re missing a significant portion of your target audience. The time is now to get your website into tip-top, mobile-friendly shape for maximum business exposure. Unconvinced? Don’t just take our word for it. Take a look to this new info-graphic which outlines the top reasons your business needs a mobile-friendly website right now. Among the key facts outlined in the graphic are: 1.2 billion people worldwide are accessing the web from mobile devices. Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all. ...

Search engine optimization and search engine marketing can be a confusing concept to grasp. Is there even a difference between them? Both terms are often used interchangeably, which makes matters even worse. It is important to understand the difference between the two terms and that they are different. What is search engine optimization (SEO)? SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities. What components does SEO include? As stated above, SEO is comprised of two different activities. ·     ...

Social media, for better or worse, is a part of 21st-century culture and it's has been deeply ingrained in the daily lives, experiences and viewpoints of Americans of all ages.  Millennials and new generations don't know a world without Instagram, Facebook and Google.  Intersecting daily with social media networks it’s simply their reality. Social media connects users across the world, allowing them to share ideas, thoughts, and content. While the dangers of social media are prominent in teachings to youth, the entire spectrum of what exactly is dangerous may not be covered. Students are warned of the consequences of posting scandalous photos or inappropriate comments. However, there are other important concerns to take into consideration when it comes to social media communication. One of these important social issues is the fact that many people are getting badly influenced by “fake news”. As a result of this concerning trend, some social networks are taking...

Once again, we see social media changing and evolving. The feature that made Twitter famous, their 140 character limit may be getting a substantial update in the upcoming months.   Some reports state that the text limitation will move from 140 characters up to 10,000, which is considered by many to be the biggest change to Twitter so far since its inception. When the reports first came out, many users were not very happy about the possible change. Thereafter, Twitter officials clarified that the text that is displayed will still be limited to 140 characters, however an option to click to expand text will be added to allow for the additional text to appear on the twit. Some of the obvious benefits from this change include: First, longer tweets will be easier to read because they won’t have to be spread out over multiple messages. Next, they will be easier to find and search since the text will be text rather than images. The more text that Twitter h...