Don't be fooled by phone spammers!

Google does not call soliciting business

Many local businesses have received phone calls from “Google” to talk about SEO. What these people may not know is that it probably is NOT Google calling them. 

There are many unethical companies cold calling local companies pretending to be Google.  

BE AWARE! 99.9% of the time those calls are from phone spammers cold calling to solicit your business.

• Google does not place robocalls.
• Google does not call to "update your front page listing" or ask you to "claim your free website."
• Google does not charge for inclusion in Google Search or Google My Business.

Their tactic is to scare businesses into believing that they have problems with Their SEO, SEM, local listings, or related.

It is very unlikely that it is actually Google these people are receiving a call from. Google will rarely call businesses, with the exception of those who request a call which is most often related Google AdWords users for CPC campaigns. So, if you receive a call from someone who claims to be Google, be aware that it is far more likely that this is actually someone misrepresenting themselves. These callers may call to “update your local listing, improve your SEO, fix errors your web may have” or even tell you to “claim your free website”. If a caller supposedly from Google makes these suggestions, it will be clear indication they are not from Google.

However, on some occasion you will receive an actual call from Google. These calls will usually be automated calls related to account setup PINs, login 2-step verification, Google Places listing verification or something of the sort. The call may also be from Google if your business has actually requested for a call to be made. This chance is very small though, with 99.99% of the calls from people pretending to be from Google actually not being from a Google employee.

If your business needs help with SEO and SEM, make sure you work with a local Google certified professional or digital agency which will guide you in the right direction and present you with honest options for SEO, local listings or sponsored search marketing. Some agencies will have Google certification or google partnership and they should be able to help you, but they should NOT claim they are calling from Google.

Don’t let those unethical companies fool you with their scare tactics!!

If you get continuous calls and you are constantly harassed by these callers…

WHAT CAN YOU DO?

The next time someone calls you telling you they are from Google:

• Ask them to give you their phone number and email, so you can get back to them. 
• Then you can send us that information and we will let know if they are from google or not.  

As a fellow chamber members, we will not charge you a fee for this verification.

Xperience Marketing Solutions has over 15 years of experience in digital marketing and our SEO/SEM team is “Google, yahoo & Bing certified”.

If you want more information about these Google spam calls, please do not hesitate to contact us via email: info@XperienceMarketingSolutions.com  or call (772) 905-3005.

www.XperienceMarketingSolutions.com

Trade Show Marketing Strategies and Tips

Trade shows are a great opportunity for businesses to market to potential clients. However, trade shows do not generally last very long, so a company need to make sure it will be successful. Here are some tips for your trade show marketing strategy that can help make sure it is a success.

• Promoting in Advance – A trade show should be promoted long in advance before the actual event. A good rule of thumb would be to begin advertising it 60-90 days in advance for build-up. While you want to be promoting the event, it isn’t necessary to promote every single day. But, you should definitely begin the promotion at least 2-3 months before the event takes place.

• Social Media/Online Marketing ­– A great way to promote your event is through social media and online marketing. Most consumers have access to some sort of social media, and if not, another way to view online marketing. These methods are effective not only because of their far reach, but they are also very cost-effective.

• Professional Display – Your booth is your best opportunity to make a good first impression. By keeping a professional display, you can give clients a good impression that is likely to draw them in for more information. Large or small displays can both be used as long as they portray your company with a positive image.

• Display Information – Use enough information in your display to portray the positive image you want. But, do not include too much information as the display is not meant to tell everything about your service or product.

• Neatness – Minimize clutter on your design and booth in order to add to the professional, positive image you are trying to portray

• Engagement – Engaging with people is one way to draw their interest. Use an appropriate team from your business that is knowledgeable, positive and outgoing. This team can interact with clients and increase their interest in your business.

• Giveaways – Giveaways that have a real value for the attendees are another way to generate interest while also adding to the positive image you have.

• CRM Strategies – Follow up your trade show with customer relationship management strategies.

If you would like to learn more about trade show marketing and how to improve your overall marketing strategy, contact the event marketing professionals at Xperience Marketing Solutions at www.XperienceMarketingSolutions.com to get a FREE consultation.