Google Latest Algorithm Update – September 24th 2019

How will it affect your business and website ranking?

Google has released on Sept. 24^th  a significant broad core algorithm update! Google is constantly making updates, but every so often they make significant updates that result in broad changes to Google's search algorithms and systems. This is one of several important updates Google performs each year. This update is called "the September 2019 Core Update". Your search engine exposure may change as a result of this update. During the past months and year, Google has made changes to its search engine to help people find high-quality websites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of websites with quality content, so if your website has great content you shouldn't have a big concern about SEO. However, for the sites that may have been affected by Panda, Google has provided information and guidance on how to improve your website to improve your organic ranking.

Is this core update similar to the Panda and Penguin Algorithm changes by Google?

Google's advice for publishers is focused on delivering the best possible user experience on websites instead of focusing on what they think are Google’s current ranking algorithms or possible indications. Many bloggers, marketing professionals and publications have been fixated on some core updates, such as the Panda algorithm change. However, the Panda update was just one update as many of the over 450 search improvements Google is expected to roll out in the next 12 months. In fact, since Google launched the Panda change, they have rolled out over a dozen additional modifications to Google's ranking algorithms. Many companies and marketing professionals have incorrectly assumed that changes in their rankings were related to Panda. Search Engines are complicated and constantly evolving. Google's programmer work is an art and science, so rather than focusing on specific algorithmic changes, we encourage all businesses to focus on delivering the best possible experience for their website users. Stay in touch for additional details about the latest core update.

There are several useful tools that monitor Google’s activity. If you notice suspicious traffic fluctuations on your website, you can check it using one of the many available tools to see if it correlates to any new Google updates.

What can my business do to deal with Google core updates?

The best way to deal with the new core algorithm update is to focus on quality SEO practices, stay informed about the latest updates and continue taking preventive action. If you need help with your SEO/SEM, please contact a local digital marketing agency that has a team of SEO Experts.

There are several useful tools that monitor Google’s activity. If you notice suspicious traffic fluctuations on your website, you can check it using one of the many available tools to see if it correlates to any new Google updates.

Are the messages Google is sending with regard to detected new “Mobile Usability issues” related to the new update?

If you use Google Search Console to manage your SEO, you’ve probably had received some emails about  New Mobile Usability Issues detected on your site. The email will inform you that your website has a certain number of issues that Google has detected.

The following are some of the most common issues:

• Text too small
• Content is wider than the screen
• View port not set
• Clickable elements too close together
• Submitted URL not found (404)

For additional details about these errors, please visit Google support page. You can also run mobile test using the Mobile friendly google search tool.

It is important to note that many of these suggestions are often erratic. Google’s crawler is not always 100% accurate on their assessment, and we can find in many forums a lot of people who are extremely frustrated when trying to located errors on their website which don’t seem to exist.

We’ve also seen how the errors come and go for no specific reason. However, if you have errors and you are getting a notification by Google, it is better to address them and try to fix everything possible to make sure your website ranking is not affected in a negative way.

If you don’t know how to make these changes, make sure to contact your website developer, website company or digital marketing agency that has an experienced web developers team.