Xperience Marketing Solutions

If you are actively working on SEO/SEM initiatives to promote your business and improve your online marketing strategy, you are already aware there are many directories and sites that are constantly popping up with multiple lists of businesses. The great majority of them end up not becoming a successful business directory, however they still may gather your company information and publish it without your permission. On many occasions they may list wrong contact information and negative reviews about your business and there is not much you can do about it. Some of them may allow you to update the information if you pay, but others are not even reachable. If you have been in business for a while you also know there are many unethical people and businesses that cause more harm than good. Sometimes unfair or unfortunate events occur which affect your company in a negative way, but it’s just part of the “business life”. What seems to be not very rational is to see some successful...

How will it affect your business and website ranking? Google has released on Sept. 24 th   a significant broad core algorithm update! Google is constantly making updates, but every so often they make significant updates that result in broad changes to Google's search algorithms and systems. This is one of several important updates Google performs each year. This update is called " the September 2019 Core Update ". Your search engine exposure may change as a result of this update. During the past months and year, Google has made changes to its search engine to help people find high-quality websites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of websites with quality content, so if your website has great content you shouldn't have a big concern about SEO. However, for the sites that may have been affected by Panda, Google has provided information and guidance on how to improve your website to improv...

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. Here’s the rundown on how the major players count video views: Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds. Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 secon...

Ad campaign objectives now include traffic, conversions (for website), and post engagement. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement. Facebook has been aiming to monetize its encrypted messaging app for some time now. In Jan. 2018, the company first launched a business app and business profiles for marketers using the WhatsApp messaging app.   Facebook’s Click-to-WhatsApp ads began rolling out in August of last year, launching a pre-filled WhatsApp chat that allowed users to message a business via the app. (Advertisers running Click-to-WhatsApp ads receive metric reports in their Facebook Ads Man...

The use of mobile devices is increasing steadily every day. The cell phones of yesteryear that were used to receive and make calls are being replaced with a dizzying array of intelligent devices that offer the user hundreds of functions design to smooth and facilitate the tasks of everyday life. There is a device that appeals to every kind of user, and they are widely available. Furthermore, the technology that makes them so user friendly shows no sign of slowing down, and it can be expected that they will only be more intuitive and useful in the future. Knowing this information, it’s no surprise that the number of users who are expected to use their device to make online purchases will jump 26% by 2017. This opens up a whole new segment of the population as potential customers for your brand, the people who prefer to browse the web from their mobile device(s). Even if you already have a well-established website, optimizing the site for mobile access requires adhering to some pa...

Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced that both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring. “It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,” writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive. Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, the feature is labeled “Your Activity,” and on...

From Google: “Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.” At the time, it seemed this update was more of a minor change, when trying to check international results. Instead of going to the version of Google for a particular country, the results were now based on your location or the location in your Google settings. Google stated: “This update will help ensure that you get the most relevant results based on your location.” ...