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Technical SEO for Your Website: The Ultimate Guide


If your website isn’t ranking well on Google, the problem might not be your content—it could be your Technical SEO.


At Xperience Marketing Solutions, we’ve helped businesses improve their search rankings by fixing critical technical issues. In this post, we’ll break down the key takeaways from our Technical SEO Guide so you can optimize your site for better performance.


What Is Technical SEO?


Technical SEO refers to the behind-the-scenes optimizations that help search engines crawl, index, and rank your website effectively. Unlike on-page SEO (keywords, meta tags), technical SEO focuses on:


✅ Website speed
✅ Mobile-friendliness
✅ Site security (HTTPS)
✅ Crawlability & indexability
✅ Structured data & schema markup


If these elements aren’t optimized, even the best content won’t rank well.


5 Must-Fix Technical SEO Issues


1. Improve Website Speed

Slow-loading pages increase bounce rates and hurt rankings. Use Google PageSpeed Insights to check performance.


Quick fixes:

  • - Compress images (try TinyPNG)

  • - Enable browser caching

  • - Minimize CSS & JavaScript


2. Ensure Mobile-Friendliness

Google uses mobile-first indexing, meaning it ranks sites based on their mobile version. Test your site with the Mobile-Friendly Test.


3. Secure Your Site with HTTPS

SSL certificates (HTTPS) are a Google ranking factor. If your site still uses HTTP, migrate ASAP. Many hosting providers (like Bluehost) offer free SSL.


4. Fix Crawl Errors & Broken Links

Broken links (404 errors) waste crawl budget and frustrate users. Tools like Screaming Frog SEO Spider can help identify them.


5. Optimize Your XML Sitemap & Robots.txt

An XML sitemap helps search engines discover your pages, while robots.txt controls crawling. Learn how to set them up in our full guide.. 


Need Help With Technical SEO?


If this feels overwhelming, Xperience Marketing Solutions can audit and fix your site’s technical SEO issues.

For a deeper dive, check out our Complete Technical SEO Guide.

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