Managing multiple social media accounts doesn’t have to be complicated or expensive. Here are some of the best free tools that can help you schedule posts, analyze performance, and streamline your social media strategy—without breaking the bank. 1. Friends + Me – Simple & Efficient Scheduling
Perfect for beginners, Friends+Me allows you to manage two social profiles (Facebook, X, LinkedIn, Pinterest, or Tumblr) and schedule up to five posts per profile. Its clean interface makes it easy to organize content, and the free plan even includes one team member access. A handy browser extension lets you save content for later, making curation effortless.
2. Later – Best for Visual Content Planning
Originally designed for Instagram, Later now supports scheduling for Instagram, Facebook, X, TikTok, Pinterest, and LinkedIn (one account per platform). The free plan allows 10 posts per month per account and includes a visual content planner, media library, and basic analytics. If your brand thrives on visuals, Later’s drag-and-drop calendar is a great way to plan ahead.3. Tailwind – AI-Powered Design & Scheduling
Focused on Pinterest, Instagram, and Facebook, Tailwind’s free plan lets you connect one profile per platform and schedule 20 posts per month. Its standout feature? AI-generated designs that match your brand’s style. You can also bulk-upload content and use its Smart Schedule to optimize posting times.4. Buffer – All-in-One Engagement & Scheduling
A favorite among marketers, Buffer supports three social accounts (Facebook, Instagram, TikTok, LinkedIn, X, or Pinterest) with 10 scheduled posts per channel. While analytics are limited, its unified inbox lets you manage messages and comments from one dashboard. Plus, you can create simple landing pages to drive traffic.5. CoSchedule – Multi-Channel Marketing Hub
Beyond social media, CoSchedule helps organize blogs and email campaigns alongside two connected social accounts. The free plan includes 15 scheduled posts, AI time suggestions, and the ability to repurpose past content. Ideal for small teams juggling multiple marketing tasks.6. Social Champ – Advanced Scheduling & Analytics
With support for three accounts (including YouTube and Google Business), Social Champ offers 15 monthly posts per profile and detailed analytics—rare for a free tool. Its bulk scheduling and PDF/PPT report exports make it a strong choice for data-driven marketers.
