Friday, March 29, 2019

What counts as a video view?

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric.

Here’s the rundown on how the major players count video views:

Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds.

Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner.

LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 second on desktop and 300 milliseconds (one-third of a second) on mobile.

Pinterest: Pinterest adopted the MRC standard of 50 percent of the ad in-view for 2 continuous seconds or more.

Reddit: Reddit defines a video view as 2 continuous seconds at 50 percent view ability, per the MRC standard. A full video view is counted after a video ad shows for 3 continuous seconds at 100 percent view ability. Advertisers can bid on a cost-per-view (CPV) or CPM basis.

Snapchat: Snap Ads’ view criteria is 2 seconds for a video view. The platform’s video ads run full-screen with the sound on.

Twitter: Twitter adopted the MRC standard and counts a video ad view when 50 percent of the ad is in view for 2 seconds or more, or when a user engages with a video ad by clicking to expand or un-muting it.

Gesenhues, A. (2019, March 29). What counts as a video view? A refresher on how social platforms calculate video ad views. Retrieved from Marketing Land:

Friday, January 25, 2019

Facebook adds new reporting for Click-to-WhatsApp ads

Ad campaign objectives now include traffic, conversions (for website), and post engagement.

Why marketers should care

Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement.

Facebook has been aiming to monetize its encrypted messaging app for some time now. In Jan. 2018, the company first launched a business app and business profiles for marketers using the WhatsApp messaging app.  Facebook’s Click-to-WhatsApp ads began rolling out in August of last year, launching a pre-filled WhatsApp chat that allowed users to message a business via the app. (Advertisers running Click-to-WhatsApp ads receive metric reports in their Facebook Ads Manager dashboard tracking how many conversations were started via the ads.)

Expanding its ad offerings to WhatsApp is a logical next step for Facebook as its News Feed ad inventory continues to become more saturated. With these latest features, marketers will be able to attach specific ad objectives to the Clicks-to-WhatsApp ad campaigns — further integrating a Facebook-to-WhatsApp engagement strategy.

ReferencesAmy, G. (2019, January 03). Facebook adds new reporting for Click-to-WhatsApp ads. Retrieved from Marketing Land:

Tuesday, September 25, 2018

Is Your Website Mobile Friendly?

The use of mobile devices is increasing steadily every day. The cell phones of yesteryear that were used to receive and make calls are being replaced with a dizzying array of intelligent devices that offer the user hundreds of functions design to smooth and facilitate the tasks of everyday life. There is a device that appeals to every kind of user, and they are widely available. Furthermore, the technology that makes them so user friendly shows no sign of slowing down, and it can be expected that they will only be more intuitive and useful in the future. Knowing this information, it’s no surprise that the number of users who are expected to use their device to make online purchases will jump 26% by 2017. This opens up a whole new segment of the population as potential customers for your brand, the people who prefer to browse the web from their mobile device(s).

Is Your Website Mobile Friendly?
Even if you already have a well-established website, optimizing the site for mobile access requires adhering to some parameters that many business owners do not take into account, thereby hurting their company. Users are repelled by sites that are not well suited to mobile platforms and have lackluster performance, loading issues, reduced navigation speed and other issues. The design of the mobile site needs to be taken into account before losing revenue and potential customers due to negative experiences when visitors access to your site from a mobile device.

An important factor that needs to be kept in mind when planning the mobile site is the discrepancy between the screen sizes of traditional computers and the newer mobile devices. These range from smaller smart phones with 3.5 inch screens to 9.5 inch tablet screens.Because of this, you have to make sure that you:

Check your site to make sure it loads and performs well in the most common mobile devices of different screen sizes. 

Adapt all content so that the maximum size of the mobile website does not exceed 20 kilobytes.

Optimize your content for faster loading time; the easiest way to do this is by reducing the number of images on your mobile site. Visitors will appreciate fast loading times.

W3C Mobile: This tool allows you to evaluate the level of Validation of the mobile version of your website. The aim of this application is to show you if your web site is user friendly, just enter the address of your website and once the analysis is performed the tool will indicate via icons and colors the state of your website for different mobile devices.

These are just a few tips and strategies to keep in mind when making your current site more mobile user friendly. Depending on the nature of your company, a well optimized mobile site will play a big part in attracting more customers and generating more revenue. It will also give you an edge over your competitors. In today’s technological era, most businesses could greatly benefit from an optimized mobile site.

Is your website design ready for mobile devices?
If you need to “mobilize” you website, you should work with a professional mobile web design agency such as “Xperience Marketing Solutions”, an award winning agency servicing companies in USA, Europe and Latin America for the past 15 years. Currently with local marketing agents in The Treasure Coast, Palm Beaches and all South Florida.

Tuesday, August 14, 2018

New Tools to Manage Your Time on Facebook and Instagram

Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced that both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring.

“It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,” writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive.

Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, the feature is labeled “Your Activity,” and on Facebook, it’s “Your Time On Facebook.” Clicking on either of these listings from the settings page will display a dashboard tracking the amount of time spent on the individual app by day. Clicking on the bars within the chart will show the total time spent that day. An option to set a daily reminder to close the app is located beneath the dashboard. There is also a link to “Notification Settings” feature where users can mute push notifications for the apps.

Gesenhues, A. (2018, August 1). Facebook & Instagram introduce new user tools to track time spent on the apps. Retrieved from Marketing Land:

Friday, July 6, 2018

Google Changed The Way It Works

From Google:

“Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.”

At the time, it seemed this update was more of a minor change, when trying to check international results. Instead of going to the version of Google for a particular country, the results were now based on your location or the location in your Google settings.

Google stated:
“This update will help ensure that you get the most relevant results based on your location.”

This seemingly minor change actually had a huge impact for websites operating in multiple markets.


Stox, P. (2018, June 20). Google changed the way it works, and no one really noticed. Retrieved from Marketing Land:

Tuesday, June 12, 2018

Great Tips On How To Make A Good Decision When Hiring A SEO/SEM Agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration.

First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one?

  • Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion.
  • Work with professionals who have SEO knowledge and credentials.
  • Know exactly what type of SEO agency you are looking for. There are two main options: An outsourced program where you only need to provide your business information and the SEO team will do everything for you The second option is to work in partnership with them, in this case you can expect from them support and expansion of your marketing team capabilities.

  • Do you want organic optimization, sponsored placement or both. Learn the pros and cons and decide what’s best for your company.

  • Don’t be afraid to compare. Having in mind that the majority of SEO agencies offer a free consultation in order to answer some of your questions but at the same time to have the opportunity to show you their services, then a smart thing to do is to take multiple consultations with the ones that seem more appealing to you, and then take the time to compare between them.

  • Realistic time promises. A professional SEO agency will let you know that SEO/SEM is a long term investment and that fast results are just short-lived results.

  • Ask for help. Probably, if you already knew who could tell you about the best SEO agency, you wouldn’t be reading this article. Nonetheless, it is important to have in mind that you can get some references that speak out for themselves about the results that other companies have achieved hiring the services of the agencies you have in mind.

  • Reporting and analysing results. For the most part, there are no guarantees of a specific ROI when implementing a marketing campaign. However, your agency should be able to track results and offer suggestions to maximize the best return on your investment. There are some reporting tools such as Google Analytics where you should have easily access to.

At the end of the day, taking the time trying to hire a professional SEO agency will translate into a smart marketing decision and a satisfactory return of investment.

For additional information about what SEO or SEM is best for your company,  go to 

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