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The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. Here’s the rundown on how the major players count video views: Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds. Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 secon...

LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages. Video for Sponsored Content According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones. The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic. Video for Company Pages Additionally, businesses and publishers can now place video on their Company Pages. LinkedIn says, during the beta program, it found Company Page video five times more likely tha...

LinkedIn’s has been rolling out a ton of new features to help boost the utility and opportunity of the service. Some of them are live right now, and if you’re a regular contributor on the network, you likely have access already. Here are five of LinkedIn's new changes which are either already available or coming soon - and how they can be of benefit. 1. Multiple Photos in Posts You can now add more than just one photo to your posts on LinkedIn. This is a welcome change that should have happened years ago. People use LinkedIn to show off their company culture and events, and trying to squeeze updates into one photo just wasn’t enough. Show off your business with this new feature. 2. Native Video Content Soon you’ll be able to shoot your videos within the platform. Users will be able to record video on the LinkedIn app and share it directly to their network. This content could be given priority in the feed (though no one at LinkedIn has confirmed...