Xperience Marketing Solutions

The  Video Reels Portfolio  is a testament to the power of visual storytelling. Each project highlights the team’s ability to blend creativity with strategy, producing content that not only looks great but also delivers measurable results. Whether it’s a promotional video, a social media reel, or a brand story, Xperience Marketing Solutions ensures every frame is optimized for impact. By leveraging the latest trends and technologies, they create video reels that stand out in a crowded digital landscape. Why Video Reels Matter In today’s fast-paced digital world, video content is king. Video reels, in particular, have become a go-to format for brands looking to connect with their audience on platforms like Instagram, TikTok, and Facebook. Xperience Marketing Solutions understands this shift and specializes in creating reels that are not only visually appealing but also aligned with each brand’s goals. Explore the Portfolio Ready to see the magic for yourself? Check out the ...

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. Here’s the rundown on how the major players count video views: Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds. Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 secon...