Xperience Marketing Solutions

A lot of businesses and multiple industries have been shaken by this last Google Update! This is what we have learned so far, how it may be affecting your business and what can you do about it to benefit and come up on top instead of continue going down the Google rankings. Yes, there are multiple updates during the year and after a few days things start to settle down, and we can see results after assessing the situation. This update from just a few days was argued by some people on the industry as another Google update. However, after a few days we see increasingly evidence that this is a mayor, broad core update with substantial effects to the search engine and local business listings. Search engine marketing, communication strategies, assessment and SEO corrections should be taken into consideration by all businesses affected. Some findings: -        Global effect – core search update -        Local search...

From Google: “Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.” At the time, it seemed this update was more of a minor change, when trying to check international results. Instead of going to the version of Google for a particular country, the results were now based on your location or the location in your Google settings. Google stated: “This update will help ensure that you get the most relevant results based on your location.” ...

A new study from Fivesight Research , “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84% aggregate share among respondents. Among Android users, Google’s search share was 90%. Among iPhone owners Google had a 78% share. After Google, however, Siri was named by more respondents as their “primary search engine” than Bing or Yahoo. (However, this doesn’t reflect query volume, just identification as the primary engine of choice.) Siri was the primary search engine of 13% of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional “query in a box” results. It’s important to point out, however, that these responses reflect self-report...