Xperience Marketing Solutions

A lot of businesses and multiple industries have been shaken by this last Google Update! This is what we have learned so far, how it may be affecting your business and what can you do about it to benefit and come up on top instead of continue going down the Google rankings. Yes, there are multiple updates during the year and after a few days things start to settle down, and we can see results after assessing the situation. This update from just a few days was argued by some people on the industry as another Google update. However, after a few days we see increasingly evidence that this is a mayor, broad core update with substantial effects to the search engine and local business listings. Search engine marketing, communication strategies, assessment and SEO corrections should be taken into consideration by all businesses affected. Some findings: -        Global effect – core search update -        Local search...

From Google: “Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.” At the time, it seemed this update was more of a minor change, when trying to check international results. Instead of going to the version of Google for a particular country, the results were now based on your location or the location in your Google settings. Google stated: “This update will help ensure that you get the most relevant results based on your location.” ...

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. Google’s job search initiative is now live in US search results. Initially debuted at the company’s I/O conference, Google For Jobs sees the search giant collaborating with other companies in the job matching industry to connect employers with the right candidates. While joining the power of Google’s machine learning capabilities, combined with the services provided by other job matching sites, Google aims to help users find the right job for them. Whether you’re seeking an entry-level job, or a high level executive position, Google For Jobs will be able to surface opportunities of all types. Google For Jobs can be activated on either desktop or mobile by searching for keywords such as “jobs near me”, “retail jobs”, and so on. In addition to job descriptions, Google will also show key information including when the job was posted, commute time from your home, whether it’s full o...