Xperience Marketing Solutions

In today’s fast-paced digital world, your social media presence is often the first impression potential customers have of your brand. To make that impression count, you need designs that are not only visually stunning but also strategically aligned with your brand’s goals. That’s where   Xperience Marketing Solutions   comes in. Our   Social Media Design   services are designed to help businesses like yours create a cohesive, engaging, and impactful social media presence. Why Social Media Design is Crucial for Your Brand Social media is more than just a platform for sharing updates—it’s a powerful tool for building brand identity, fostering customer relationships, and driving conversions. However, with so much content competing for attention, standing out requires more than just posting regularly. It requires  strategic design  that captures your audience’s attention and communicates your brand’s unique value. At   Xperience Marketing Solutions , we s...

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. Here’s the rundown on how the major players count video views: Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds. Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 secon...

Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced that both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring. “It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,” writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive. Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, the feature is labeled “Your Activity,” and on...