Xperience Marketing Solutions

In today’s fast-paced digital world, your social media presence is often the first impression potential customers have of your brand. To make that impression count, you need designs that are not only visually stunning but also strategically aligned with your brand’s goals. That’s where   Xperience Marketing Solutions   comes in. Our   Social Media Design   services are designed to help businesses like yours create a cohesive, engaging, and impactful social media presence. Why Social Media Design is Crucial for Your Brand Social media is more than just a platform for sharing updates—it’s a powerful tool for building brand identity, fostering customer relationships, and driving conversions. However, with so much content competing for attention, standing out requires more than just posting regularly. It requires  strategic design  that captures your audience’s attention and communicates your brand’s unique value. At   Xperience Marketing Solutions , we s...

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. Here’s the rundown on how the major players count video views: Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds. Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 secon...

Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. The company said 140 characters don't give users enough space for folks to express themselves. In a blog post, Twitter shared some of its product research regarding the 140-character limit. “In languages like Japanese, Korean, and Chinese you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French. … We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). … Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting i...