Xperience Marketing Solutions

All companies need a presence in social media and we should see this source as an ally to achieve our goals, however, not all are prepared to take virtual interaction with the customer and could make different mistakes like: Lack of understanding about benefits & purpose of social media marketing Relying on unreliable people to do the job Lack of patience and determination Not realizing it requires effort and hard work. Not enough supervision & not posting enough  ( Standard time recommended - at least 3-4 hours per week.   At least monitoring and adding information) Too many people managing the same account & not communicating Lack of knowledge and social media skills Wrong expectations for Measurement  & tracking: general information  ( Use as intelligence gathering … Do Not get caught up on tracking direct ROI. ) Too many straight promotions.   (Rather t...

Marketing strategies and the right communication plans are the must of any successful entrepreneur. Nowadays social media networks are a fundamental part of any marketing and communication mix. Social media networks serve many functions that allow you to promote your products or services, interact with existing customers and reach out to their friends and other possible prospects. Adopting Social Media Marketing strategies is not only an option for large companies, but it has become something essential for all businesses. Every day new published studies demonstrate the impact that social media has on customers and the effect it has from the search to the purchase of products and services. Social networks have proved to be more than just a fad or a way to waste time. They have become one of the most useful tools to reach new consumers who are increasingly immersed in social media. Social media contribute to a new way of communication between the company and the cu...

On many occasions, your website will be the first impression a possible new customer will get from your company. It is imperative your website is functional and can be properly navigated on the top browsers. Nowadays, mobile communication is part of the business environment and your website should also be compatible with cell phones and other mobile devices. A professional appearance is one of the most important elements of your website. Dos your website currently represents the image you want your business to portray? Your website can be considered as your "online store front", in a matter of seconds, a visitor may decide what your business is capable of doing by the look, feel and clarity of your website. Your website portrays who you are, what does your business have to offer, your business unique qualities and others highlights. Make sure you offer something valuable and convey your message in an organized, easy to navigate website. Leverage your most ...