Xperience Marketing Solutions

Optimizing your website for local search engine listings is one of the most important basic steps needed for a complete SEO strategy. To put it in perspective and better understand the importance of the proper optimization for your website and business, it is important to be aware about some of the current statistics and data available. During 2013, 97% of costumers performed searches about local business using their computers and mobile devices. This means that search queries carry not only the information such as the service or business category users are looking for, but also includes the geographical information; commonly a city or state name. As a consequence, search engines targets a user’s search results with local listings in order to bring relevant local results. For instance, to come up with local results, Google tries to identify your location. Now, it is very important to provide accurate and complete information about your business location, name, phone number a...

Website Design has become a crucial factor for all businesses; from small mom & pop businesses to well established enterprises, everyone expect their websites to deliver real value. Around 91% of online adults use search engines to find information on the Web. And, among all search users, over 90% always or most of the time find the information they were looking for. As you probably have heard on many occasions, your website will be the first impression a possible new customer will get from your company. Nowadays, it’s understood by most people that one of the basic purposes of a website is to help potential clients find information about a business, a person -or anything that wants to be promoted or communicated thru the World Wide Web, more commonly called the “internet”. However, when it comes to designing and developing a website, designers need to take into consideration a lot visual elements and many other factors that most people would not think about. Some of these ...