Xperience Marketing Solutions

Google does not call soliciting business Many local businesses have received phone calls from “Google” to talk about SEO. What these people may not know is that it probably is NOT Google calling them.  There are many unethical companies cold calling local companies pretending to be Google.   BE AWARE! 99.9% of the time those calls are from phone spammers cold calling to solicit your business. Google does not place robocalls. Google does not call to "update your front page listing" or ask you to "claim your free website." Google does not charge for inclusion in Google Search or Google My Business. Their tactic is to scare businesses into believing that they have problems with Their SEO, SEM, local listings, or related. It is very unlikely that it is actually Google these people are receiving a call from. Google will rarely call businesses, with the exception of those who request a call which is most often related Google AdWords users for...

Trade shows are a great opportunity for businesses to market to potential clients. However, trade shows do not generally last very long, so a company need to make sure it will be successful. Here are some tips for your trade show marketing strategy that can help make sure it is a success. Promoting in Advance – A trade show should be promoted long in advance before the actual event. A good rule of thumb would be to begin advertising it 60-90 days in advance for build-up. While you want to be promoting the event, it isn’t necessary to promote every single day. But, you should definitely begin the promotion at least 2-3 months before the event takes place. Social Media/Online Marketing ­ – A great way to promote your event is through social media and online marketing. Most consumers have access to some sort of social media, and if not, another way to view online marketing. These methods are effective not only because of their far reach, but they are also very cost-ef...