Xperience Marketing Solutions

If you are actively working on SEO/SEM initiatives to promote your business and improve your online marketing strategy, you are already aware there are many directories and sites that are constantly popping up with multiple lists of businesses. The great majority of them end up not becoming a successful business directory, however they still may gather your company information and publish it without your permission. On many occasions they may list wrong contact information and negative reviews about your business and there is not much you can do about it. Some of them may allow you to update the information if you pay, but others are not even reachable. If you have been in business for a while you also know there are many unethical people and businesses that cause more harm than good. Sometimes unfair or unfortunate events occur which affect your company in a negative way, but it’s just part of the “business life”. What seems to be not very rational is to see some successful...

How will it affect your business and website ranking? Google has released on Sept. 24 th   a significant broad core algorithm update! Google is constantly making updates, but every so often they make significant updates that result in broad changes to Google's search algorithms and systems. This is one of several important updates Google performs each year. This update is called " the September 2019 Core Update ". Your search engine exposure may change as a result of this update. During the past months and year, Google has made changes to its search engine to help people find high-quality websites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of websites with quality content, so if your website has great content you shouldn't have a big concern about SEO. However, for the sites that may have been affected by Panda, Google has provided information and guidance on how to improve your website to improv...

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. Here’s the rundown on how the major players count video views: Google/YouTube: The skippable TrueView ads on YouTube and the Google Display Network count a video view when someone engaged with an ad or watches 30 seconds of a video ad, or the duration of the ad if it is shorter than 30 seconds. Facebook and Instagram: Facebook and it’s family of apps count a video view for both in-stream and Stories ads at 3 seconds. However, advertisers can buy video ads on either a CPM basis or ThuruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50 percent of the ad is in-view for 1 secon...

Ad campaign objectives now include traffic, conversions (for website), and post engagement. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement. Facebook has been aiming to monetize its encrypted messaging app for some time now. In Jan. 2018, the company first launched a business app and business profiles for marketers using the WhatsApp messaging app.   Facebook’s Click-to-WhatsApp ads began rolling out in August of last year, launching a pre-filled WhatsApp chat that allowed users to message a business via the app. (Advertisers running Click-to-WhatsApp ads receive metric reports in their Facebook Ads Man...