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Showing posts from 2020

Google Update May 2020 – Top takeaways

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A lot of businesses and multiple industries have been shaken by this last Google Update! This is what we have learned so far, how it may be affecting your business and what can you do about it to benefit and come up on top instead of continue going down the Google rankings. Yes, there are multiple updates during the year and after a few days things start to settle down, and we can see results after assessing the situation. This update from just a few days was argued by some people on the industry as another Google update. However, after a few days we see increasingly evidence that this is a mayor, broad core update with substantial effects to the search engine and local business listings. Search engine marketing, communication strategies, assessment and SEO corrections should be taken into consideration by all businesses affected. Some findings: -        Global effect – core search update -        Local search...

Top Reasons Your Business Needs a Mobile-Friendly Website

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It feels like every day new statistics are released about the rising prevalence of mobile usage in the world - more and more people are accessing their email, viewing websites, engaging on social media, and making purchases, all from the convenience of their phones or tablets. It’s safe to say, if your website isn't optimized for mobile, you’re missing a significant portion of your target audience. The time is now to get your website into tip-top, mobile-friendly shape for maximum business exposure. Unconvinced? Don’t just take our word for it. Take a look to this new info-graphic which outlines the top reasons your business needs a mobile-friendly website right now. Among the key facts outlined in the graphic are: 1.2 billion people worldwide are accessing the web from mobile devices. Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all. ...