Xperience Marketing Solutions

A new study from Fivesight Research , “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84% aggregate share among respondents. Among Android users, Google’s search share was 90%. Among iPhone owners Google had a 78% share. After Google, however, Siri was named by more respondents as their “primary search engine” than Bing or Yahoo. (However, this doesn’t reflect query volume, just identification as the primary engine of choice.) Siri was the primary search engine of 13% of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional “query in a box” results. It’s important to point out, however, that these responses reflect self-report...

It feels like every day new statistics are released about the rising prevalence of mobile usage in the world - more and more people are accessing their email, viewing websites, engaging on social media, and making purchases, all from the convenience of their phones or tablets. It’s safe to say, if your website isn't optimized for mobile, you’re missing a significant portion of your target audience. The time is now to get your website into tip-top, mobile-friendly shape for maximum business exposure. Unconvinced? Don’t just take our word for it. Take a look to this new info-graphic which outlines the top reasons your business needs a mobile-friendly website right now. Among the key facts outlined in the graphic are: 1.2 billion people worldwide are accessing the web from mobile devices. Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all. ...

Search engine optimization and search engine marketing can be a confusing concept to grasp. Is there even a difference between them? Both terms are often used interchangeably, which makes matters even worse. It is important to understand the difference between the two terms and that they are different. What is search engine optimization (SEO)? SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities. What components does SEO include? As stated above, SEO is comprised of two different activities. ·     ...

Social media, for better or worse, is a part of 21st-century culture and it's has been deeply ingrained in the daily lives, experiences and viewpoints of Americans of all ages.  Millennials and new generations don't know a world without Instagram, Facebook and Google.  Intersecting daily with social media networks it’s simply their reality. Social media connects users across the world, allowing them to share ideas, thoughts, and content. While the dangers of social media are prominent in teachings to youth, the entire spectrum of what exactly is dangerous may not be covered. Students are warned of the consequences of posting scandalous photos or inappropriate comments. However, there are other important concerns to take into consideration when it comes to social media communication. One of these important social issues is the fact that many people are getting badly influenced by “fake news”. As a result of this concerning trend, some social networks are taking...

Once again, we see social media changing and evolving. The feature that made Twitter famous, their 140 character limit may be getting a substantial update in the upcoming months.   Some reports state that the text limitation will move from 140 characters up to 10,000, which is considered by many to be the biggest change to Twitter so far since its inception. When the reports first came out, many users were not very happy about the possible change. Thereafter, Twitter officials clarified that the text that is displayed will still be limited to 140 characters, however an option to click to expand text will be added to allow for the additional text to appear on the twit. Some of the obvious benefits from this change include: First, longer tweets will be easier to read because they won’t have to be spread out over multiple messages. Next, they will be easier to find and search since the text will be text rather than images. The more text that Twitter h...

Google does not call soliciting business Many local businesses have received phone calls from “Google” to talk about SEO. What these people may not know is that it probably is NOT Google calling them.  There are many unethical companies cold calling local companies pretending to be Google.   BE AWARE! 99.9% of the time those calls are from phone spammers cold calling to solicit your business. Google does not place robocalls. Google does not call to "update your front page listing" or ask you to "claim your free website." Google does not charge for inclusion in Google Search or Google My Business. Their tactic is to scare businesses into believing that they have problems with Their SEO, SEM, local listings, or related. It is very unlikely that it is actually Google these people are receiving a call from. Google will rarely call businesses, with the exception of those who request a call which is most often related Google AdWords users for...

Trade shows are a great opportunity for businesses to market to potential clients. However, trade shows do not generally last very long, so a company need to make sure it will be successful. Here are some tips for your trade show marketing strategy that can help make sure it is a success. Promoting in Advance – A trade show should be promoted long in advance before the actual event. A good rule of thumb would be to begin advertising it 60-90 days in advance for build-up. While you want to be promoting the event, it isn’t necessary to promote every single day. But, you should definitely begin the promotion at least 2-3 months before the event takes place. Social Media/Online Marketing ­ – A great way to promote your event is through social media and online marketing. Most consumers have access to some sort of social media, and if not, another way to view online marketing. These methods are effective not only because of their far reach, but they are also very cost-ef...