What is link building?

Tips on how to improve link building. The term link building has become a marketing buzz word that is mentioned time and time again in blogs, articles, and by SEO experts. For companies seeking to improve their online marketing strategy, link building is often a misunderstood term. This article explains the true significance of link building, so it can be further understood and utilized by companies to improve their web presence. Many of our clients ask “What is Link Building ”? Link building, in its barest form is simply having a number of links on the web that direct to your site. This is a very simplified explanation of it and most experts agree that correct link building needs to be taken further. Effective link building is increasing the number of relevant, high quality links to your site on other web pages. Why is Link Building Important? For the past two decades, search engines have used the number of links that lead back to a page as currency ...