Xperience Marketing Solutions

With 58% of American adults owning a Smartphone (PewResearch Internet Project, 2014) the prospect of reaching new customers through their Smartphone is heartening. However, sometimes companies get mobile marketing wrong and mobile campaigns fail. Find below some important tips and the biggest mobile marketing mistakes you should avoid: Understanding how people really use their mobile. According to the Harvard Business Review, mobile doesn't mean on the go at all times: “New data show that 68% of consumers' Smartphone use happens at home. And users' most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call me time ." Now, “me time” refers to activities seeking entertainment or relaxation, such as watching a funny video or even window shopping for fun. Therefore, apps don’t have one single purpose; the same app can be used for self-expression or socializing and connecting with users during “me time” is what mak...

There is not a clear choice or a single answer for this question.  There are many variables to take into consideration before you make the decision about what’s best for you. First of all, if you are still wondering what Wordpress or HTML is, the basic to know is: HTML stands for Hyper Text Markup Language, and is the behind the scenes coding language that makes us able to see objects such as images and structured text online. HTML5 is the latest HTML update, which adds capabilities to deal with elements like video, audio, and graphic animation. On the other hand, Wordpress is one of the most popular content management in blog publishing applications. It was released as blog engine; however it has turn into a full feature customizable website creation tool. Then, Both HTML5 and Wordpress can be an appropriate Content Management Solution (CMS) but to make your decision on which option is the most suitable for your company or personal website, it is important that make yours...