Top 5 Mobile Marketing Mistakes
With
58% of American adults owning a Smartphone (PewResearch Internet Project, 2014)
the prospect of reaching new customers through their Smartphone is heartening.
However, sometimes companies get mobile marketing wrong and mobile campaigns
fail. Find below some important tips and the biggest mobile marketing mistakes
you should avoid:
- Understanding how people really use their mobile.

- Overlooking a mobile-optimized web site
A
common mistake is to run a mobile campaign without a mobile-optimized web site.
For example, pointing users to a flash web site that isn’t optimized for mobile
is a letdown for the potential clients and landing page it’s useless. Then it’s
important to have in mind that sites on a desktop don’t necessary work on a
Smartphone screen, and user-friendliness is the key to keep customers engaged.
- Tracking the results
It
makes sense that if you are investing in the execution of a marketing campaign,
you will be interested in measuring the results. However, many companies run a
mobile strategy without considering its effectiveness. To improve the
communication with customers and to create new ways of reaching them, tracking
the results is a must of any mobile marketing effort.
- Discounts & coupons
The
number of consumers who participate in mobile marketing, represent the success
of your campaign. Then, you need to tell customers what’s available in the
stores for them. There must be links to redeem a special offer or see related
items of interest. Your clients may use of their phones as they’re in your shop
to check competitor’s prices, so another tool is to activate discounts if the
user checks-in at your store location,
to prevent “showrooming”: customers going elsewhere if they find better
deals.
- Under-investing in mobile media
Ten
percent of consumer’s media time is spent on mobile. However, only 1% of all
advertising money is spent on mobile. (eMarketer, 2011). You should consider
elements such as your specific target market, percentage of revenue generated
from mobile users, b2b & b2c trends and then make decisions towards your
mobile marketing expenses.
For additional information about
how can mobile marketing and mobile web optimization help your business, we
invite you to visit our website and contact our mobile marketing team www.XperienceMarketingSolutions.com
to get a FREE consultation.